Build a House OVERVIEW
Building a house can be a multi-faceted endeavor, with the opportunity for you to create and “build” a large site over time, on many different topics.
A typical site such as this might start with the types of questions most people are asking concerning building a house.
Finding and sourcing builders, contractors, and do-it-yourself projects can all be incorporated into a site like this.
Blueprints, estimated costs, land assessments, and inspections can also be very relevant topics for discussion.
The typical visitor to your site is most likely not going to build their home by themselves, so they are looking for help along the way. Ratings and reviews of companies would be very helpful.
In contrast, the user is also most likely looking for projects that can save money, most commonly referred to as “sweat equity”. They are looking for materials, suggestions, and possibly instructional material that can help them learn as they go.
With a broad topic such as this, you don’t have to dive too deep into one particular subject. Users searching for the types of keywords included with this niche will likely be searching for general information and looking for a place to get started with their plans.
Market research – Build a House
(Our coverage of a particular niche market will provide you with a solid foundation of how large (or small) a niche idea is, who is the typical person engaged within a certain niche, how much money is spent on products related to the niche, and data on the current and future growth of that niche.)
The above graphic is snapped from NAHB.org (National Association for Home Builders) and shows the numbers (in thousands) of home starts for recent years. As you can see, trends are moving up every year, and there is no sign of slowing down any time soon.
- In addition to the rise of new home starts, new home sales rose 8.3% in 2017! The market is definitely trending up
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Pros and Cons of Being Your Own General Contractor
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Pros: You can save an enormous amount of money. General contractors charge 15% to 25% of the total price for building your house. On a $200,000 job, you save a minimum of $30,000 by not hiring a GC.
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Cons: You might easily get in over your head. Good contractors do earn their fee. They have an established list of sub-contractors (“subs”), know the permitting offices, have suppliers, and know how to coordinate to eliminate or minimize downtime. Good contractors earn their keep.
- Home kits (pre-fab) are particularly popular, and may be something to focus on. These kits are sold on many sites, including eBay, and offer a great “head start” for the would-be home builder.
- Here is another chart furnished by the US census Bureau that focuses on self-started homes- https://www.census.gov/construction/nrc/pdf/quarterly_starts_completions.pdf
Sub Niches
- Home remodeling
- Topics by room type (kitchen, bath, bedroom, etc.)
- Home add-on ( bathroom, bedroom, etc.)
- Electrical
- Permits/home inspections
- Foundations
- Specialty rooms (home theater, basement remodel, etc.)
Conclusion
While the topic is home building in very broad, there is a high demand for this type of information. Keep it simple and informative, provide links to suggestions and recommendations, and your users should find immense value in your offering.
Providing resources that allow your users to explore many different options is what a site such as this succeeds at.
Top keywords
The following list is compiled by my favorite keyword tool, Jaaxy. This list is characterized by Jaaxy’s preferred measurements, which are:
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SEO power is a metric that determines the difficulty or ease to rank for these keywords, with 90-100 being the easiest, 80-90 being moderate, and 70-80 for broader appeal-with more competition.
If you are unfamiliar with Jaaxy, I invite you to watch this training from my favorite, Jay at Wealthy Affiliates. He explains the metrics and powerful features of this simple to use tool He even shows proof how quick it can work!
Please also keep in mind that we have enclosed a raw keyword data package along with this guide. Jaaxy filters their results with affiliate marketers specifically in mind, but the other data will help round out your research.
|
Keywords |
Monthly_Searches |
Estimated_Traffic |
QSR |
SEO_Power |
|
how to build a house off the grid |
88 |
15 |
2 |
93 |
|
cheapest way to build a house |
448 |
77 |
101 |
89 |
|
build a house online |
971 |
166 |
68 |
94 |
|
how to build a house sale |
56 |
10 |
2 |
94 |
|
how to build a house |
4494 |
764 |
219 |
75 |
|
steps in building a house |
1007 |
172 |
108 |
90 |
|
build a house step by step |
178 |
31 |
27 |
93 |
|
steps to building a house |
1007 |
172 |
182 |
82 |
|
cost to build a house |
4952 |
842 |
241 |
75 |
|
average cost to build a house |
793 |
135 |
100 |
89 |
|
guide to building a house |
104 |
18 |
78 |
95 |
|
building a house costs |
40 |
7 |
101 |
98 |
|
i need to build a house |
40 |
7 |
100 |
94 |
|
cost of building a house |
1207 |
206 |
138 |
90 |
|
steps to building a house |
1007 |
172 |
49 |
92 |
|
buying vs. building a house |
72 |
13 |
106 |
95 |
|
house building plans |
1083 |
185 |
85 |
90 |
|
simple house building plans |
136 |
24 |
89 |
97 |
|
new house building plans |
96 |
17 |
152 |
89 |
|
free house building plans pdf |
323 |
55 |
23 |
94 |
|
small house building plans |
104 |
18 |
130 |
96 |
|
free tree house building plans |
75 |
13 |
57 |
96 |
|
guest house building plans |
80 |
14 |
155 |
89 |
|
house building plans free |
112 |
20 |
48 |
98 |
|
free house building plans |
313 |
54 |
100 |
95 |
|
house building plan |
96 |
17 |
200 |
86 |
Google suggestion keywords
This is a listing of the top keywords according to Google suggestion (or auto-fill) results. We use the outstanding tool Keyword.io to compile these results. These results are especially vital because they outline what Google suggests as you type. The reason they do this is to make typing a whole phrase less time-consuming. What they suggest is a “peek” into the habits of others, as it recommends the keyword phrases that are most searched for.
Keep in mind that this data is more raw than the results with Jaaxy, but it provides great insight and potential starting points for further keyword research.
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Keywords |
Search Volume (Average) |
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build a house |
40500 |
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how much does it cost to build a house |
33100 |
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build a house how much does it cost |
33100 |
|
cost to build a house |
22200 |
|
build a house cost |
22200 |
|
how to build a house |
18100 |
|
how long does it take to build a house |
5400 |
|
build a house cost per square foot |
3600 |
|
build a house online |
1900 |
|
build a house yourself cost |
1900 |
|
build a house price |
1600 |
|
build a house calculator |
1300 |
|
build a house near me |
1300 |
|
build a house checklist |
1300 |
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build a house process |
1300 |
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build a house vs buy |
1300 |
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build a house app |
1300 |
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build a house for under 50k |
1000 |
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build a house company |
1000 |
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build a house under 50k |
1000 |
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build a house price per square foot |
1000 |
YouTube keywords
This list is from YouTube, which has positioned itself as a search engine of sorts in this age of video content. It provides insight into the different-but sometimes similar- habits of users compared to a traditional Google search.
YouTube results not only uncover the content and media that your potential audience is searching for, it can give you some keyword ideas if you are planning to add a YouTube channel to your offerings. Depending on the niche idea, this can be a wonderful way to engage with your audience, and increase your marketing reach.
Remember that with a YouTube channel, you can gain subscribers and eventually monetize that traffic. It also allows you to extend the influence of your sites as a brand, and build trust.
|
Keywords |
Search Volume (Average) |
|
build a house |
360511 |
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build a house on your own |
197613 |
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build a house cost |
197613 |
|
how to build a house |
161117 |
|
build a house cost estimator |
14242 |
|
build a house process |
11572 |
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build a house app |
11572 |
|
build a house under 50k |
8902 |
|
build a house under 100k |
6409 |
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how to build a house underground |
6409 |
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build a house yourself |
6409 |
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learn to build a house |
6409 |
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build a house budget |
5252 |
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build a house or buy |
5252 |
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build a house diy |
5252 |
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build a house underground |
5252 |
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build a house step by step |
5252 |
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build a house foundation |
4273 |
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build a house simulator |
4273 |
|
build a house for 100k |
3472 |
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build a house from the ground up |
2848 |
|
build a house on stilts |
2314 |
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build a house under 200k |
2314 |
|
build a house time lapse |
1869 |
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build a house youtube |
1513 |
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build a house under 30k |
1513 |
Niche Angles
This list gives you some ideas that pair well with your chosen niche. The idea here is that you start with a smaller, more segmented part of a bigger picture, then slowly build out more content that grows your site and offers variations.
|
Keywords |
Search Volume (Average) |
|
home builders |
49500 |
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how much does it cost to build a house |
33100 |
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build your own house |
22200 |
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cost to build a house |
22200 |
|
house designs |
22200 |
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custom home builders |
18100 |
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how to build a house |
18100 |
|
house builder |
12100 |
|
new build homes |
8100 |
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how much to build a house |
8100 |
|
to build a home |
6600 |
|
build a home |
5400 |
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steps to building a house |
5400 |
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how to build your own house |
4400 |
|
cost to build a home |
4400 |
|
house construction |
4400 |
|
average cost to build a house |
4400 |
|
cost per square foot to build a house |
3600 |
|
modular home builders |
3600 |
|
house maker |
3600 |
|
home construction |
3600 |
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how much is it to build a house |
2900 |
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cost to build a house calculator |
2400 |
|
house cost |
2400 |
|
build a house online |
1900 |
|
how much does it cost to build a home |
1900 |
|
how to make house |
1900 |
|
house creator |
1900 |
|
building a house cost estimator |
1600 |
Good Domain Name Ideas
An effective domain name can be many things. For unknown websites, it is a wise practice to pick a domain name that explains the foundation of your business, most likely using your main keywords. It is still the best idea to choose .COM names, although .NET and .INFO are gaining popularity.
These domain names are provided to give some simple ideas and inspiration. Please check to see if any of these are available.
Incorporating your main keyword into your domain is also highly suggested.
(pro tip: Jaaxy includes available domain suggestions as you research keywords!)
*HomebuildingNow.com *GoHomeBuilding.com *OnlineHomeBuilding.com *HomeBuildingLife.com *HomeBuildingWorks.com *TopHomeBuilding.com *HomeBuildingToday.com *ProjectHomeBuilding.com
*CoolHomeBuilding.com *SimpleHomeBuilding.com *HomeBuildingGuru.com *HomeBuildingTraining.com
Content Ideas
Here’s a great list to spur your creative imagination! This list of headlines and general content ideas, focused to your chosen niche, will give you insight into what types of content audiences are searching for. Keyword-focused, image-rich articles that have a word count of over 1,000 and employ eyeball-grabbing headlines are sure to make your content sizzle!
- Wondering How To Make Your HOME BUILDING Rock? Read This!
Examples of outstanding projects connected to the home building process would make great content underneath a headline such as this.
- HOME BUILDING Made Simple – Even Your Kids Can Do It
A good headline filled with inspiration and confidence that would be best followed by content related to simplifying and understanding some of the concepts related to building a home
- 101 tips For HOME BUILDING
A grab bag filled with nuggets for the prospective home builder
- Don’t Just Sit There! Start your HOME BUILDING project NOW!
Motivation to the home builder that the perfect project is just a step away!
- Avoid The Top 10 HOME BUILDING Mistakes
Any newer or first time home builder would be interested in knowing what NOT to do!
- The Secret Of HOME BUILDING
Scour the internet for some wise advice you can give here, exposing things not readily know to the new home builder
- The Lazy Way To Build a house
everybody loves a “lazy” way to get anything accomplished! If there are pieces to the house puzzle that can be accomplished cheap and fast, add them here.
- Quick and Easy Fixes For Your HOUSE BUILDING problems
A sizable list of common problems areas associated with building/construction, followed by some good solutions.
- Beware of HOUSE BUILDING Scams
Any types of construction or financing scams should be highlighted here, or simply add a list of things to look for when contacting these companies.
- Secrets To HOUSE BUILDING – Even In This Down Economy
Provide some cheap and alternative solutions to various projects related to home building that would save money, long or short term.
- Why Most do it yourself HOUSE BUILDING projects Fail
Most people would love to know the secrets to NOT failing with their home projects!
Product Ideas/Affiliates
Many top companies in almost every niche host their affiliate programs with companies such as CJ.com, ShareASale, and Clickbank. We scour the internet to bring you some of the most relevant programs to align with. Check on terms and conditions, including payouts and commissions, because these change with time.
Here’s the links to sign up for some of these great affiliate programs:
*CJ.com *ShareASale.com *Rakuten
*Udemy (courses) *Coursera (courses)
Below, we highlight some of the best ideas for this niche. Use these as guidelines for your product promotions, but by all means use your own inspiration!
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Google best sellers for this niche – not always affiliate programs connected to this list, but a vital way to see what people are searching for and buying
- Houseplangallery.com– One year cookie, 15% commissions that average $100 per sale.
- Lowes Home Improvement– managed through CJ.com
- Home Depot
- In addition to a wealth of supplies and tools specific to building a house, don’t forget the financing! Several loan and mortgage companies have outstanding affiliate programs to check out!
- Quicken Loans
- LendingTree
Things to consider
- Provide a wealth of options and great content, realizing that most people will be searching and researching many different topics. The process and decision to build a home is a big one and people will take their time. They also want to dive into a site they can trust.
- It’s in the numbers! Provide charts, graphs, cost analysis and other tools for people to visualize the financial aspect of their project
- Home building kits and house plans are great ideas to help monetize your site. Many of the products and services you can recommend to your audience are considered high ticket items. Though your rate of sales won’t be as frequent as lower ticket items, the payoff is greater.
- The sky is the linit as to other products that are associated with home building! Everything from lumber to curtains are fair game in this type of niche.
- With that in mind, however, it is best to keep your topic broad, and not try to get too specific until you feel comfortable adding specific home sections into your site.
- This niche offers the chance to really grow into a large, comprehensive site
Competition/ “Stars” of the niche
Part of niche research is finding and understanding your competition. You can glean ideas from them, as well as finding potential partners. There are many places to find the key influencers in each niche, such as Google, Facebook, YouTube, and many others. While this is not intended to be a complete list, it should give you a good starting point. Take a peek at how they do things- what products they promote, what types of content do they write, how do they engage with their audience. Use these ideas as inspiration, and put your own special twist into it!
Top sites (Google)
Top groups and pages (Facebook)
- Home builders forum– 138k members
- Log home builders– 2.4k members
- Shipping container homes– 18k members….very unique idea!
Top YouTube channels
- Construction technology– 57k subscribers
- Construction channel– 42k views
- House construction– 25k subscribers
- Matt Risinger– 282k subscribers
Best Selling books
- Building your own home 18th edition
- How to build and design your own house
- Building your own home for Dummies
Top smartphone Apps
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Build.com
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Home Design 3d
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Homify
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Pinterest
Niche-specific Forums and social media
Knowing where your audience gathers can help you make in-roads to put your offer in front of them. Connecting on a more personal and engaging way will be a solid strategy for building trust with your potential readers. Joining relevant forums and posting helpful comments and suggestions, as well as creating and maintaining social media profiles should be thought of as an extension of your existing website, providing a compliment and additional resource for your brand.
- http://forums.finehomebuilding.com/
- https://www.houzz.com/discussions/building-a-home
- https://www.ownerbuilderbook.com/forum/
- https://www.diychatroom.com/f19/
- Archinect
- Contractor Talk
What’s Next?
This guide is designed to give you a lot of research information on your chosen niche, so that you can take that data and start building your site! This guide will, hopefully, save you some time, as well as show you the process of niche research. I enjoy this process, but I know a lot of people don’t. A lot of people get frustrated with this critical step, and never get going as a result.
While the info in the guide is not your only options, it does give you insight and point you in the right direction. Too much information is never a bad thing!
I invite you to create your own research on top of this guide, and hopefully this content will give you ideas on where to look.