Build A Deck : Online Business Ideas

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Build a deck OVERVIEW

Cater to the Do-it-yourself nature that lives in all of us by providing great plans and designs in the niche of building a deck!

While building a deck may seem pretty easy on the surface, depending on the type of design, it can get pretty complicated. Still yet, there are many who have never done this type of project. Content that caters to the beginner, provides good illustrations and instructions, and provides finished examples, would go over very well in this niche.

Furthermore, this niche site ties in very well with all the equipment, tools, and plans needed to pull off this fantastic project.

If you think even further into the project, your affiliate connections can provide reviews and plans for outdoor furniture and outdoor kitchen set-ups.

Many people see a deck as an “oasis” at home, and they go “all in” with their plans. This gives you the grand opportunity to produce some in-depth content that covers a wide range of topics.

Plans and blueprints give the user many choices, and usually sell very well when connected to sites that provide finished examples.

You can ask for users to submit photos of their projects, and build this into great content that lets others see the possibilities.

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Market research – Build a deck

(Our coverage of a particular niche market will provide you with a solid foundation of how large (or small) a niche idea is, who is the typical person engaged within a certain niche, how much money is spent on products related to the niche, and data on the current and future growth of that niche.)

  • According to a report from building-products.com, heading into 2019, the composite decking and railing market continues to thrive. The segment is growing approximately 5% per year as decks remain a very popular investment for homeowners.

  • Over the past five years, the Deck & Patio Construction industry has grown by 5.4% to reach revenue of $740m in 2017.

  • The deck-building industry is going through a period of rapid growth and dramatic change with respect to the types of materials available to build decks. Naturally durable timber species (i.e., redwood, western red cedar, Alaska yellow-cedar and tropical hardwoods) are facing acute competition from engineered decking products, primarily plastic lumber and composite wood products
  • You may think that decks are pretty seasonal, but they are not. Most people plan and source their information and instruction during the winter months.
  • The wooden decking market size is estimated to grow from USD 7.21 Billion in 2015 to USD 7.81 Billion by 2021. (source: Markets and Markets)
  • Composite decking- which is gaining steam because of it’s low maintenance and durability- is estimated to top $3 billion by 2020.
  • Building a deck can cost thousands of dollars, so it is a big decision. Interested homeowners will spend a great deal of time researching all their options, and it helps to offer reviews.

Sub Niches

  • Types of wood and composite decking materials
  • Outdoor furniture
  • Outdoor kitchens
  • Product reviews
  • Basic carpentry lessons
  • safety information

Conclusion

For most homeowners, adding on a deck to their homes is a big decision, but it also can be a lot of fun!

There is no shortage of people interested in learning how to do this, and many will attempt to do it themselves. Linking to lessons that teach basic carpentry, and providing some step by step plans, will give these “do-it-yourself” homeowners should valuable guidance.

On the flip side, many would rather explore the options they have by hiring a professional. Link to several companies that offer referral fees, and you can earn income through honest reviews and user-submitted comments about these companies.

Don’t forget to expand you offerings to furniture and outdoor cooking products!

Top keywords

The following list is compiled by my favorite keyword tool, Jaaxy. This list is characterized by Jaaxy’s preferred measurements, which are:

  • SEO power is a metric that determines the difficulty or ease to rank for these keywords, with 90-100 being the easiest, 80-90 being moderate, and 70-80 for broader appeal-with more competition.

If you are unfamiliar with Jaaxy, I invite you to watch this training from my favorite, Jay at Wealthy Affiliates. He explains the metrics and powerful features of this simple to use tool He even shows proof how quick it can work!

Please also keep in mind that we have enclosed a raw keyword data package along with this guide. Jaaxy filters their results with affiliate marketers specifically in mind, but the other data will help round out your research.

Keywords

Monthly_Searches

Estimated_Traffic

QSR

SEO_Power

deck building

4111

699

238

68

deck building software

435

74

87

92

lowes deck building

89

16

100

95

deck building instructions

160

28

45

95

deck building costs

56

10

70

95

deck building codes

318

55

109

91

diy deck building plans

48

9

56

99

deck building contractors

104

18

83

94

deck building training

32

6

8

97

plans deck building

48

9

17

97

deck building estimates

24

5

29

97

free deck building plans

93

16

100

98

deck building cost

103

18

60

94

deck building plans

481

82

33

93

mtg deck building

75

13

42

96

deck building materials

305

52

180

83

deck building code

473

81

63

92

deck building ideas

174

30

65

94

deck building material

270

46

180

84

best deck building materials

40

7

12

100

deck build

146

25

201

74

deck building plans free

136

24

76

97

do it yourself deck building plans

40

7

25

95

wood deck building plans

136

24

56

97

deck building free plans

136

24

6

98

deck building plans do yourself

152

26

83

95

deck furniture building plans

32

6

30

100

basic deck building plans

96

17

24

99

free deck building plans software

40

7

29

98

free deck build plans

24

5

0

100

building plans deck

93

16

61

95

build deck box plans

88

15

8

99

Google suggestion keywords

This is a listing of the top keywords according to Google suggestion (or auto-fill) results. We use the outstanding tool Keyword.io to compile these results. These results are especially vital because they outline what Google suggests as you type. The reason they do this is to make typing a whole phrase less time-consuming. What they suggest is a “peek” into the habits of others, as it recommends the keyword phrases that are most searched for.

Keep in mind that this data is more raw than the results with Jaaxy, but it provides great insight and potential starting points for further keyword research.

Keywords

Search Volume (Average)

build a deck

33100

how to build a deck

22200

build a deck how to

22200

build a deck cost

6600

cost to build a deck

6600

build a deck hearthstone

5400

how to build a deck stairs

2900

how much does it cost to build a deck

2400

build a deck stairs

2400

build a deck cost calculator

1900

build a deck plans

1600

build a deck railing

1300

build a deck lowes

1300

build a deck low to the ground

1300

build a deck frame

1300

how to build a deck frame

1000

build a deck at ground level

1000

build a deck ground level

1000

youtube how to build a deck

880

build a deck youtube

880

youtube deck building

880

build a deck diy

720

build a deck on ground

590

build a deck around a pool

590

build a deck software

590

build a deck materials

590

build a deck cover

480

build a deck gate

480

build a deck home depot

480

build a deck around above ground pool

480

build a deck roof

480

how to build a deck ramp

480

build a deck pergola

480

build a deck patio

480

build a deck with pergola

480

build a deck with a roof

480

YouTube keywords

This list is from YouTube, which has positioned itself as a search engine of sorts in this age of video content. It provides insight into the different-but sometimes similar- habits of users compared to a traditional Google search.

YouTube results not only uncover the content and media that your potential audience is searching for, it can give you some keyword ideas if you are planning to add a YouTube channel to your offerings. Depending on the niche idea, this can be a wonderful way to engage with your audience, and increase your marketing reach.

Remember that with a YouTube channel, you can gain subscribers and eventually monetize that traffic. It also allows you to extend the influence of your sites as a brand, and build trust.

Keywords

Search Volume (Average)

how to build a deck

197613

build a deck how to

197613

build a deck hearthstone

48068

build a deck cost

48068

how to build a deck stairs

25814

how to build a deck staircase

25814

how to build a deck ground level

14242

build a deck lowes

11572

build a deck frame

11572

build a deck at ground level

7833

build a deck youtube

7833

build a deck ground level

7833

build a deck on the ground

5252

how to build a deck frame

5252

how to build a deck on ground

5252

build a deck step by step

4273

build a deck home depot

4273

build a deck on a slope

2848

build a deck over concrete steps

2314

build a deck with pallets

2314

how to build a deck with pallets

2314

build a deck from pallets

2314

how to build a deck in hearthstone

2314

build a deck video

1513

how to build a deck mtg

1513

build a deck with deck blocks

1513

build a deck on deck blocks

1513

build a deck around a tree

1246

Niche Angles

This list gives you some ideas that pair well with your chosen niche. The idea here is that you start with a smaller, more segmented part of a bigger picture, then slowly build out more content that grows your site and offers variations.

Keywords

Search Volume (Average)

home remodeling

22200

how to build a deck

22200

mtg deck builder

12100

deck framing

12100

cost to build a deck

5400

house additions

4400

deck construction

2900

free deck plans

2400

convert garage to bedroom

2400

deck contractors

2400

how much does it cost to build a deck

1900

deck estimator

1900

house deck

1900

deck cost estimator

1900

deck extension

1600

how to build deck steps

1600

custom decks

1600

simple deck plans

1300

building a deck frame

1300

basement house

1300

free deck design

1300

exercise room

1300

converting a garage into a room

1300

remodeling costs

1000

deck company

1000

deck installation cost

1000

how to build a deck step by step

1000

deck framing plans

1000

deck design tool

1000

deck blueprints

1000

Good Domain Name Ideas

An effective domain name can be many things. For unknown websites, it is a wise practice to pick a domain name that explains the foundation of your business, most likely using your main keywords. It is still the best idea to choose .COM names, although .NET and .INFO are gaining popularity.

These domain names are provided to give some simple ideas and inspiration. Please check to see if any of these are available.

Incorporating your main keyword into your domain is also highly suggested.

(pro tip: Jaaxy includes available domain suggestions as you research keywords!)

*DeckPages.com *DeckStart.com *DeckBest.com *MoreDeck.com *DeckVillage.com *DeckUniverse.com *DeckLearning.com

*DeckStrategy.com *Deckperformance.com *DeckQuick.com

*DeckCulture.com *DeckBlogger.com *AmericaDeck.com

*DeckConsultant.com *DeckDen.com

Content Ideas

Here’s a great list to spur your creative imagination! This list of headlines and general content ideas, focused to your chosen niche, will give you insight into what types of content audiences are searching for. Keyword-focused, image-rich articles that have a word count of over 1,000 and employ eyeball-grabbing headlines are sure to make your content sizzle!

  • DECK Shortcuts – The Easy Way (provide some easy to foolow instructions on basic design elements)
  • These World Class Tools Make DECK building “Push Button” Easy (give your users some products that will make everything easier-add affiliate links here!)
  • I Don’t Want To Spend This Much Time On building a DECK. How About You? (underscore the high costs associated with deck building, and give some tips on saving money)
  • 3 Easy Ways To Make DECK BUILDING Faster (outline some strategies that cut down on the prep and build time for decks)
  • How To Handle Every DECK BUILDING Challenge With Ease Using These Tips (give a bunch of tips that will fit a variety of situations and design styles)
  • Secrets To cheap DECK BUILDING – Even In This Down Economy (give some tips and hints on saving money and building a deck economically)
  • Beware The DECK BUILDING Scams (there are unscrupulous contractors out there- tell your visitors what to look out for and where to go for reviews and ratings)
  • A Surprising Tool To Help Your DECK BUILDING (pick some obscure tool(s) and feature them in ways the visitor might not have thought of)
  • How To Take The Headache Out Of DECK BUILDING (get your audience into a positive mindset and feeling prepared for the build)
  • The A – Z Guide Of DECK BUILDING ( a holy grail, master class of deck building that should be featured content and would make a great little Ebook)
  • Could This Report Be The Definitive Answer To Your DECK BUILDING questions? (speaking of an Ebook, this article and headline would be a good place to promote that to gain email sign ups and build a list)
  • How To Learn DECK BUILDING (teach some basics construction techniques, and throw in some terminology that applies to deck building)

Product Ideas/Affiliates

Many top companies in almost every niche host their affiliate programs with companies such as CJ.com, ShareASale, and Clickbank. We scour the internet to bring you some of the most relevant programs to align with. Check on terms and conditions, including payouts and commissions, because these change with time.

Here’s the links to sign up for some of these great affiliate programs:

*CJ.com *ShareASale.com *Rakuten

*Ebay *Amazon *WalMart

*ClickBank *JVZoo.com *Etsy

*Udemy (courses) *Coursera (courses)

Below, we highlight some of the best ideas for this niche. Use these as guidelines for your product promotions, but by all means use your own inspiration!

 

 

Things to consider

  • even though there is not a lot of construction-related companies to build affiliate partnerships with, you can leverage this popular topic in other ways. Research tools, building materials, furniture, and books on the subject, and you will find a wealth of relevant products to promote!

  • This site idea ties in well with other construction project related topics, such as building or remodeling houses.

  • You may want to craft your own video learning series if you have a knack for projects like this. It builds trust with your audience, keeps them engaged on your site, and you can turn these videos into a YouTube channel for even more exposure! Do it yourself videos in all subjects are very popular on YouTube.

  • Wherever you live, try calling local builders to see if they would consider a finders fee if you bring them customers. This could be a great way to use your site for a local angle.

  • Once you become more established, you can solicit other builders from all over with the same type of finders fee request. Building companies are always looking for great ways to market their services!

 

Competition/ “Stars” of the niche

Part of niche research is finding and understanding your competition. You can glean ideas from them, as well as finding potential partners. There are many places to find the key influencers in each niche, such as Google, Facebook, YouTube, and many others. While this is not intended to be a complete list, it should give you a good starting point. Take a peek at how they do things- what products they promote, what types of content do they write, how do they engage with their audience. Use these ideas as inspiration, and put your own special twist into it!

Top sites (Google)

Top groups and pages (Facebook)

note; there are not many Facebook groups dedicated solely to building decks, so this might be something to promote and grow with!

Top YouTube channels

 

Best Selling books

  • Complete deck
  • Deck building 1-2-3
  • Decks and patios for Dummies

Top smartphone Apps

  • Handyman calculator
  • WikiHow
  • Brightnest
  • iHandy Carpenter

Niche-specific Forums and social media

Knowing where your audience gathers can help you make in-roads to put your offer in front of them. Connecting on a more personal and engaging way will be a solid strategy for building trust with your potential readers. Joining relevant forums and posting helpful comments and suggestions, as well as creating and maintaining social media profiles should be thought of as an extension of your existing website, providing a compliment and additional resource for your brand.

 

 

What’s Next?

This guide is designed to give you a lot of research information on your chosen niche, so that you can take that data and start building your site! This guide will, hopefully, save you some time, as well as show you the process of niche research. I enjoy this process, but I know a lot of people don’t. A lot of people get frustrated with this critical step, and never get going as a result.

While the info in the guide is not your only options, it does give you insight and point you in the right direction. Too much information is never a bad thing!

I invite you to create your own research on top of this guide, and hopefully this content will give you ideas on where to look.

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