Cake Decorating OVERVIEW
Cake Decorating is both a hobby and a career for many people. There are many levels of skill in this endeavor, but a lot of people rely on the internet to deliver fresh ideas and images of great cakes!
Special occasions of all types are usually accompanied by a decorated cake. The cake could be just a simple border and an inscription, or could be way more elaborate.
Their are tons of instructional lessons, accessories and tools, and techniques associated with this niche. Lots of money is spent in this niche area, and should present you with ample opportunity to earn as you build your audience.
A good cake decorator is hard to find! Present straight-forward information that helps your audience find the answers to their questions, and you are well on your way to niche domination!
The niche idea grows pretty well on its’ own, but may be combined with other baking and/or food related niche ideas. It can even be woven into a site that focuses on the celebrations part, such as a birthday site or anniversaries.
Market research – Cake Decorating
(Our coverage of a particular niche market will provide you with a solid foundation of how large (or small) a niche idea is, who is the typical person engaged within a certain niche, how much money is spent on products related to the niche, and data on the current and future growth of that niche.)
The global cake market is projected to witness growth of 3.3%, during the period 2018-2023, and is expected to value at USD 75 billion, by 2023. Manufacturers are including healthy ingredients in their cake products in order to gain competitive advantage. The sale of large cakes have been on a downhill slide, as customers are favoring smaller cakes.
The increasing popularity of customizable cakes is the driver for the global cake market. With the rise of in-store bakeries and innovative product offerings from the small, regional, and international suppliers, the cake market is making its presence felt, globally. The recent trends of designer cakes and continuous innovations in cakes are likely to boost the market.
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There are many people that build small businesses out of cake decorating.
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Decorative “kits” are very popular, usually featuring licensed characters and movie themes.
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A decorated cake is a staple is many celebrations, and play an important part in setting the tone it.
Sub Niches
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Cake Baking
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Celebrations (birthdays, weddings, etc.)
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Party supplies
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Licensed cake kits
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Small baking businesses
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Cake decorating career training
Conclusion
As you can see, the world of cake decorating encompasses the baking industry. Decorating is the “icing on the cake” so to speak for a bigger idea below it.
It wold be wise to take a fun tone to your content, and showcase images of outstanding cake decorating accomplishments (there are some amazing examples out there!)
Also, don’t forget tutorials on how to bake cakes as well.
Top keywords
The following list is compiled by my favorite keyword tool, Jaaxy. This list is characterized by Jaaxy’s preferred measurements, which are:
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SEO power is a metric that determines the difficulty or ease to rank for these keywords, with 90-100 being the easiest, 80-90 being moderate, and 70-80 for broader appeal-with more competition.
If you are unfamiliar with Jaaxy, I invite you to watch this training from my favorite, Jay at Wealthy Affiliates. He explains the metrics and powerful features of this simple to use tool He even shows proof how quick it can work!
Please also keep in mind that we have enclosed a raw keyword data package along with this guide. Jaaxy filters their results with affiliate marketers specifically in mind, but the other data will help round out your research.
|
Keywords |
Monthly_Searches |
Estimated_Traffic |
QSR |
SEO_Power |
|
cake decorating |
4579 |
779 |
155 |
73 |
|
cake decorating schools |
107 |
19 |
100 |
94 |
|
fun cake decorating |
32 |
6 |
106 |
95 |
|
learn cake decorating |
72 |
13 |
107 |
94 |
|
the wilton way of cake decorating |
56 |
10 |
57 |
93 |
|
wilton way of cake decorating |
56 |
10 |
58 |
96 |
|
cake decorating lessons |
96 |
17 |
90 |
95 |
|
online cake decorating |
48 |
9 |
124 |
95 |
|
betty crocker cake decorating kit |
56 |
10 |
79 |
96 |
|
christmas cake decorating |
338 |
58 |
149 |
91 |
|
betty crocker cake decorating |
56 |
10 |
99 |
98 |
|
cake decorating supplies wilton |
8 |
2 |
32 |
90 |
|
cake decorating techniques |
302 |
52 |
236 |
78 |
|
wilton cake decorating school |
112 |
20 |
65 |
97 |
|
wilton cake decorating classes |
334 |
57 |
100 |
95 |
|
cake decorating comb |
24 |
5 |
82 |
96 |
|
cake decorating ideas halloween |
89 |
16 |
37 |
99 |
|
cakes cake decorating |
8 |
2 |
114 |
85 |
|
cake decorations wedding |
64 |
11 |
129 |
94 |
|
cake decorating sets |
144 |
25 |
125 |
93 |
|
cake decorating courses |
318 |
55 |
104 |
91 |
|
cake decorating set |
86 |
15 |
166 |
86 |
|
cup cakes decorations |
8 |
2 |
65 |
86 |
|
cake decorations |
6925 |
1178 |
149 |
80 |
|
cup cake decoration |
104 |
18 |
153 |
85 |
|
baby shower cake decoration |
64 |
11 |
50 |
99 |
|
cup cake decorations |
24 |
5 |
111 |
95 |
|
wedding cake decorations |
941 |
160 |
126 |
90 |
|
baby shower cake decorations |
313 |
54 |
100 |
95 |
Google suggestion keywords
This is a listing of the top keywords according to Google suggestion (or auto-fill) results. We use the outstanding tool Keyword.io to compile these results. These results are especially vital because they outline what Google suggests as you type. The reason they do this is to make typing a whole phrase less time-consuming. What they suggest is a “peek” into the habits of others, as it recommends the keyword phrases that are most searched for.
Keep in mind that this data is more raw than the results with Jaaxy, but it provides great insight and potential starting points for further keyword research.
|
Keywords |
Search Volume (Average) |
|
cake decorating |
90500 |
|
cake decorating classes |
12100 |
|
cake decorating ideas |
8100 |
|
cake decorating with chocolate |
3600 |
|
cake decorating easy |
3600 |
|
cake decorating how to |
3600 |
|
cake decorating jobs |
3600 |
|
cake decorating how to videos |
2900 |
|
cake decorating near me |
2900 |
|
cake decorating videos |
2900 |
|
cake decorating store |
2900 |
|
cake decorating classes michaels |
2400 |
|
cake decorating career |
2400 |
|
cake decorating with strawberries |
2400 |
|
cake decorating easter |
1900 |
|
cake decorating for easter |
1900 |
|
cake decorating with fruit |
1600 |
|
cake decorating at michaels |
1300 |
|
cake decorating ideas easy |
1300 |
|
cake decorating michaels |
1300 |
|
cake decorating classes at hobby lobby |
1300 |
|
cake decorating frosting |
1000 |
|
cake decorating with frosting |
1000 |
YouTube keywords
This list is from YouTube, which has positioned itself as a search engine of sorts in this age of video content. It provides insight into the different-but sometimes similar- habits of users compared to a traditional Google search.
YouTube results not only uncover the content and media that your potential audience is searching for, it can give you some keyword ideas if you are planning to add a YouTube channel to your offerings. Depending on the niche idea, this can be a wonderful way to engage with your audience, and increase your marketing reach.
Remember that with a YouTube channel, you can gain subscribers and eventually monetize that traffic. It also allows you to extend the influence of your sites as a brand, and build trust.
|
Keywords |
Search Volume (Average) |
|
cake decorating |
805586 |
|
cake decorating classes |
107708 |
|
cake decorating ideas |
72102 |
|
cake decorating job |
32045 |
|
cake decorating how to |
32045 |
|
cake decorating easy |
32045 |
|
cake decorating videos |
25814 |
|
cake decorating easter |
16913 |
|
cake decorating for easter |
16913 |
|
cake decorating fruit |
14242 |
|
cake decorating simple |
14242 |
|
cake decorating ideas easy |
11572 |
|
cake decorating easy ideas |
11572 |
|
cake decorating with frosting |
8902 |
|
cake decorating frosting |
8902 |
|
cake decorating martha stewart |
7833 |
|
cake decorating on you tube |
7833 |
|
cake decorating with candy |
5252 |
|
cake decorating games |
5252 |
|
cake decorating amazing |
4273 |
|
cake decorating designs |
4273 |
|
cake decorating ideas simple |
4273 |
|
cake decorating techniques |
4273 |
|
cake decorating youtube videos |
4273 |
|
cake decorating basics |
4273 |
|
cake decorating tutorial |
3472 |
|
cake decorating fails |
3472 |
|
cake decorating diy |
3472 |
|
d i y cake decorating |
3472 |
|
cake decorating home |
2848 |
|
cake decorating at home |
2848 |
|
cake decorating shop |
2314 |
|
2 tier cake decorating |
1869 |
|
cake decorating ruffles |
1869 |
|
cake decorating recipe |
1513 |
|
cake decorating online |
1513 |
|
cake decorating ideas for kids |
1246 |
Niche Angles
This list gives you some ideas that pair well with your chosen niche. The idea here is that you start with a smaller, more segmented part of a bigger picture, then slowly build out more content that grows your site and offers variations.
|
Keywords |
Search Volume (Average) |
|
cake |
550000 |
|
cupcakes |
450000 |
|
chocolate cake |
135000 |
|
wedding cake |
74000 |
|
cake recipes |
74000 |
|
graduation cakes |
49500 |
|
how to make cake |
49500 |
|
vanilla cake recipe |
40500 |
|
sponge cake |
33100 |
|
fondant cake |
33100 |
|
princess cake |
33100 |
|
cake shop |
27100 |
|
cake bakery |
27100 |
|
birthday cake pic |
27100 |
|
birthday cake for girls |
22200 |
|
barbie cake |
18100 |
|
cake maker |
18100 |
|
baptism cakes |
18100 |
|
cake design |
18100 |
|
21st birthday cakes |
18100 |
|
cake supplies |
14800 |
|
birthday cake for men |
14800 |
|
easy cake recipes |
14800 |
|
cake pics |
14800 |
|
cupcake cake |
14800 |
|
cake frosting |
14800 |
|
easter cake |
14800 |
|
grooms cake |
14800 |
|
elmo cake |
14800 |
|
homemade cake |
12100 |
|
birthday cake ideas |
12100 |
|
cake decorating classes |
12100 |
|
cake icing |
12100 |
|
cake ideas |
12100 |
|
50th birthday cake |
12100 |
|
cake recipes from scratch |
12100 |
|
types of cakes |
9900 |
|
simple wedding cakes |
9900 |
Content Ideas
Here’s a great list to spur your creative imagination! This list of headlines and general content ideas, focused to your chosen niche, will give you insight into what types of content audiences are searching for. Keyword-focused, image-rich articles that have a word count of over 1,000 and employ eyeball-grabbing headlines are sure to make your content sizzle!
- Cake and love- they are the same (cash in on the passion that cake decorators must feel to be truly successful)
- The lazy way to decorate cakes (hacks and hints to save time and money are always great content ideas)
- Interesting facts I bet you never knew about cake decorating (ideas such as this make for great casual reading)
- Starting a cake decorating business- what you need (a comprehensive guide from equipment to promotion techniques)
- The ultimate cake decorating guide (cornerstone content that serves as coverage for all the basics pertaining to cake decorating-makes a great Ebook as well!)
- Cake decorating for beginners (aimed content that focuses on the newbie, covering all the basics and terms, equipment, etc.)
- Gallery of amazing cakes! (a great way to build traffic- get users to submit wonderful cake designs, and add your own as well! Give your users a glimpse into what is possible- you can even scour the internet for great, exotic designs)
- The wedding cake ultimate guide (wedding cakes are the industry standard for pro cake decorators, and this could be a handy reference for those wanting to learn more about this skill)
- How to make simple wedding cakes look amazing (hacks and hints to embellish cakes to make them look great)
- Secrets of the professional cake decorators (people love content that shows a behind the scenes look at whatever skill they are trying to learn)
- Can you pass this cake decorating test? (a fun way to test skill and knowledge)
- Cake decorating as a career (outline the pros and cons- as well as the basics-of building a career as a cake decorator)
- Some people excel at cake decorating and some don’t- which one are you? (content that proposes a challenge or questions the user are generally well received)
- Why most people will never be great at cake decorating (content such as this gives the user things NOT to do)
- The untold secret to mastering cake decorating in three days (stuff that offers “secrets” are always winners, especially when you combine it with a fast solution to a problem or skill)
- Got stuck? Some inspiration for your cake designs (great ideas for the next big cake project)
- 101 cake decorating ideas (simple lists such as this a great way to attract attention to your article, and present some solid facts in a short format)
- Answered: your most burning questions about cake decorating (a FAQ-style article that attempts to offer answers to common questions and/or problems)
- Sexy cake decorating (use articles such as these to add a little “spice” to your site’s personality!)
- How to win friends and influence people with cake! (same as above- add a little attitude to your website)
- Boost your cake decorating with these top tips (a simple list guide to add skillls)
Good Domain Name Ideas
An effective domain name can be many things. For unknown websites, it is a wise practice to pick a domain name that explains the foundation of your business, most likely using your main keywords. It is still the best idea to choose .COM names, although .NET and .INFO are gaining popularity.
These domain names are provided to give some simple ideas and inspiration. Please check to see if any of these are available.
Incorporating your main keyword into your domain is also highly suggested.
(pro tip: Jaaxy includes available domain suggestions as you research keywords!)
*Cake-Decorate.com *Absolutecake.net *Acakeofmyown.net *Cakedecorateonline.com *Cakedecorateshop.com *Gocakedecorating.com *Cakedecoratingdesign.com *Bestcakedecorating.com *Cakeartdesign.com
*Cakeartinfo.com *Supercakeart.com *Cakeartzone.com *Cakeartexpress.com
*Cakeartcafe.com *Quickcakeart.com
Product Ideas/Affiliates
Many top companies in almost every niche host their affiliate programs with companies such as CJ.com, ShareASale, and Clickbank. We scour the internet to bring you some of the most relevant programs to align with. Check on terms and conditions, including payouts and commissions, because these change with time.
Here’s the links to sign up for some of these great affiliate programs:
*CJ.com *ShareASale.com *Rakuten
*Udemy (courses) *Coursera (courses)
Below, we highlight some of the best ideas for this niche. Use these as guidelines for your product promotions, but by all means use your own inspiration!
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Google best sellers for this niche – not always affiliate programs connected to this list, but a vital way to see what people are searching for and buying
- Michael’s – ideas page–
- Udemy (cake decorating training courses )
- Yenersway.com– cake decorating tutorials-
- Thecakedecoratingcompany
- Cakeflix.com– check out their amazing home page! https://www.cakeflix.com/ They offer over 800+ cake decorating courses. Commissions are great too-30% on individual courses, and 30% on subscriptions as well
- INK4 CAKES.COM– 10% commissions on some very unique products
Things to consider
- There are some high ticket products available in this niche, which would obviously bring higher commissions. People generally do a lot of research on expensive items, so be thorough and write a good review for products such as this.
- Keep a “learning and teaching” vibe to your website, as a lot of searches are done with training in mind.
- Products in this niche range from a couple of dollars to hundreds, which is why sites such as Amazon- which will give you a commission on most items in a visitors cart- can really add up!
- It would be great- if you have experience with cake decorating yourself- to weave your own experiences into your content.
- Video tutorials create a personal touch, and are easier to learn from. Consider some embedded YouTube content, or create your own, which would be even better!
Competition/ “Stars” of the niche
Part of niche research is finding and understanding your competition. You can glean ideas from them, as well as finding potential partners. There are many places to find the key influencers in each niche, such as Google, Facebook, YouTube, and many others. While this is not intended to be a complete list, it should give you a good starting point. Take a peek at how they do things- what products they promote, what types of content do they write, how do they engage with their audience. Use these ideas as inspiration, and put your own special twist into it!
Top sites (Google)
- https://www.wilton.com/learn-decorating-techniques/
- https://www.craftsy.com/cake-decorating
- http://thecakeblog.com/
- https://sweetnessandbite.com/
- https://creativiu.com/cake-decoration-posts/cake-decorating-blogs/
- https://www.globalsugarart.com/blog.html
- http://sweetapolita.com/blog/
Top groups and pages (Facebook)
- My Cake decorating– 288k followers
- Cake Decorating– 1.2 million followers
- Cake decorating and advice– closed group (27k members)
- Cake Decorating support group– closed group (29k members)
- Cake decorating love– closed group (138k members)
Top YouTube channels
- Kinzolai cakes– 141k subscribers
- Cake tutorials– 94k subscribers
- 10 minutes cake– 1.1 subscribers
- Cupcake jemma– 1.3 subscribers
Best Selling books
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The Homemaker’s Pictorial Encyclopedia of Modern Cake Decorating
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Compendium of Cake Decorating Techniques : 300 Tips, Techniques and Trade Secrets
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Best-Ever Cake Decorating
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First Time Cake Decorating : The Absolute Beginner’s Guide
Top smartphone Apps
Niche-specific Forums and social media
Knowing where your audience gathers can help you make in-roads to put your offer in front of them. Connecting on a more personal and engaging way will be a solid strategy for building trust with your potential readers. Joining relevant forums and posting helpful comments and suggestions, as well as creating and maintaining social media profiles should be thought of as an extension of your existing website, providing a compliment and additional resource for your brand.
- http://cakesdecor.com/forums
- https://www.cakecentral.com/forum
- https://www.mycakeschool.com/message-boards/
- https://www.baking-forums.com/
- http://www.thefreshloaf.com/forum
What’s Next?
This guide is designed to give you a lot of research information on your chosen niche, so that you can take that data and start building your site! This guide will, hopefully, save you some time, as well as show you the process of niche research. I enjoy this process, but I know a lot of people don’t. A lot of people get frustrated with this critical step, and never get going as a result.
While the info in the guide is not your only options, it does give you insight and point you in the right direction. Too much information is never a bad thing!
I invite you to create your own research on top of this guide, and hopefully this content will give you ideas on where to look.