Baby Care & Development : Online Business Ideas

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Baby Care & Development OVERVIEW

Caring for our babies is one of the most fundamental aspects of family life. There are many variations of this niche idea, and each would make a great sub-niche or smaller niche site.

Variations include different stages of development, different categories of care (learning, basic tips, parenting advice, etc.) among others.

New parents are always on the lookout for top tips and hints, and sage advice to get started and build confidence as they move forward.

Products also factor in the process as well. Ratings, reviews, and trusted recommendations are constantly being searched for, on everything from diapers to strollers and car seats, to learning toys.

Other strongly related topics include babysitting and daycare, preschool, potty training, etc.

In most U.S. families, all of the adults work. Fewer than one-in-three children today have a full-time, stay-at-home parent. In 1975, only a generation ago, more than half of all children had a stay-at-home parent—usually the mother. These facts outline the importance of parents making informed decisions on childcare services.

Market research – Baby Care & Development

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(Our coverage of a particular niche market will provide you with a solid foundation of how large (or small) a niche idea is, who is the typical person engaged within a certain niche, how much money is spent on products related to the niche, and data on the current and future growth of that niche.)

  • The global baby care market is projected to hit $66.8 billion next year—up from $44.7 billion in 2011. In the United States, total spending on baby products (including toys, grooming, formula, and cribs) topped $23 billion in 2013.

  • According to a USDA report, the average middle-income family will spend roughly $12,000 on child-related expenses in their baby’s first year of life. By age two, parents are up to more than $12,500 per year.

  • There are 4 million strollers sold in the US each year.

  • Over 4 million babies are born in the US each year.

  • Babies need different things at different stages of their development, including changes in food, clothes, and learning toys. Your niche site can grow with them!

  • In 1970, the average age for a first-time mom in the U.S. was 21. In 2008, it was 25.1.

  • The number of babies born to single women is at record levels. In 2010, there were 9.8 million single moms with children under 18 in the U.S., up from 3.4 million in 1970.

Sub Niches

  • Baby daycare

  • Baby products

  • Baby development

  • Parenting tips

Conclusion

The baby care niche is broad and evergreen. There are many different categories and options for you to choose from, each would make great content.

This niche is always going to be relevant and growing, so keeping up with the latest trends wil be important. Just don’t forget the traditional tips and details.

Top keywords

The following list is compiled by my favorite keyword tool, Jaaxy. This list is characterized by Jaaxy’s preferred measurements, which are:

  • SEO power is a metric that determines the difficulty or ease to rank for these keywords, with 90-100 being the easiest, 80-90 being moderate, and 70-80 for broader appeal-with more competition.

If you are unfamiliar with Jaaxy, I invite you to watch this training from my favorite, Jay at Wealthy Affiliates. He explains the metrics and powerful features of this simple to use tool He even shows proof how quick it can work!

Please also keep in mind that we have enclosed a raw keyword data package along with this guide. Jaaxy filters their results with affiliate marketers specifically in mind, but the other data will help round out your research.

Keywords

Monthly_Searches

Estimated_Traffic

QSR

SEO_Power

baby development

3836

653

143

81

11 month old baby development

96

17

42

99

5 month old baby development

89

16

40

99

baby development 2 months

80

14

14

96

stages baby development

349

60

65

92

baby development toys

75

13

113

94

baby development timeline

104

18

74

94

baby development calendar

136

24

57

94

7 month old baby development

160

28

70

97

baby development month by month

671

115

80

92

baby development week

220

38

99

93

baby development month month

671

115

0

95

baby development toy

48

9

85

96

baby development week by week

836

143

70

92

baby development stages

3005

511

90

88

6 month old baby development

79

14

64

98

baby development play

40

7

65

96

baby development chart

587

100

44

92

baby development month

128

22

69

94

baby development pregnancy

56

10

83

95

baby development milestones

313

54

100

92

baby development pictures

32

6

37

97

2 month old baby development

152

26

61

97

newborn baby development

96

17

123

94

babies development

48

9

182

81

babies development stages

249

43

14

94

baby developing

88

15

189

80

babies developing

24

5

212

76

baby develops

75

13

192

80

baby care

7153

1217

245

67

organic baby care

24

5

223

82

itzbeen baby care timer

8

2

151

80

nature baby care

24

5

99

96

nature baby care diapers

8

2

60

89

organic baby care products

64

11

194

89

baby care products

593

101

180

82

baby care package

64

11

162

86

new born baby care

32

6

164

90

Google suggestion keywords

This is a listing of the top keywords according to Google suggestion (or auto-fill) results. We use the outstanding tool Keyword.io to compile these results. These results are especially vital because they outline what Google suggests as you type. The reason they do this is to make typing a whole phrase less time-consuming. What they suggest is a “peek” into the habits of others, as it recommends the keyword phrases that are most searched for.

Keep in mind that this data is more raw than the results with Jaaxy, but it provides great insight and potential starting points for further keyword research.

Keywords

Search Volume (Average)

baby milestones

40500

baby music

40500

baby cakes

33100

baby growth spurts

27100

baby name meanings

27100

baby teething chart

27100

baby quotes

27100

baby growth chart

22200

baby teeth

22200

baby haircuts

18100

baby depot

18100

baby mozart

18100

baby first

18100

baby generator

14800

baby images

12100

baby development

12100

baby 12 weeks

12100

baby name popularity

12100

baby weight chart

12100

baby food recipes

12100

baby at 12 weeks

12100

baby youtube

12100

baby photography

12100

baby at 20 weeks

9900

baby 8 weeks

9900

baby names list

9900

baby eye color

9900

baby at 8 weeks

9900

baby at 6 weeks

9900

baby names 2018

9900

YouTube keywords

This list is from YouTube, which has positioned itself as a search engine of sorts in this age of video content. It provides insight into the different-but sometimes similar- habits of users compared to a traditional Google search.

YouTube results not only uncover the content and media that your potential audience is searching for, it can give you some keyword ideas if you are planning to add a YouTube channel to your offerings. Depending on the niche idea, this can be a wonderful way to engage with your audience, and increase your marketing reach.

Remember that with a YouTube channel, you can gain subscribers and eventually monetize that traffic. It also allows you to extend the influence of your sites as a brand, and build trust.

Keywords

Search Volume (Average)

a baby crying

1468748

baby crying

1468748

baby song

1201703

a baby song

1201703

baby newborn

979165

baby feeding

805586

a baby lullaby

658711

baby lullabies

658711

baby videos

658711

baby pictures

538541

baby sign language

538541

baby fever

360511

baby music

360511

baby to sleep

294640

baby sleep

294640

baby bash

241231

baby sleeping music

241231

baby white noise

241231

baby laughing

197613

baby angel

197613

a baby laughing

197613

baby funny

197613

baby geniuses

197613

baby funny videos

197613

baby genius

197613

baby teeth

197613

baby twins

197613

baby haircut

161117

baby 4 months old

161117

baby first

161117

baby 6 months old

161117

baby mozart

161117

baby dance

131742

baby 5 months old

131742

baby youtube

107708

baby hair style

107708

baby 12 weeks

107708

Niche Angles

This list gives you some ideas that pair well with your chosen niche. The idea here is that you start with a smaller, more segmented part of a bigger picture, then slowly build out more content that grows your site and offers variations.

Keywords

Search Volume (Average)

buy buy baby

1220000

baby girl names

368000

baby boy names

301000

baby names

301000

baby girl

246000

baby boy

246000

toddler

201000

babies

165000

babycenter

135000

baby health

135000

baby songs

135000

newborn baby

110000

newborn

110000

infant

74000

baby stores

60500

babies are us

33100

baby name meanings

27100

baby stores near me

27100

baby depot

18100

baby department

14800

having a baby

14800

google baby

14800

baby development

12100

Good Domain Name Ideas

An effective domain name can be many things. For unknown websites, it is a wise practice to pick a domain name that explains the foundation of your business, most likely using your main keywords. It is still the best idea to choose .COM names, although .NET and .INFO are gaining popularity.

These domain names are provided to give some simple ideas and inspiration. Please check to see if any of these are available.

Incorporating your main keyword into your domain is also highly suggested.

(pro tip: Jaaxy includes available domain suggestions as you research keywords!)

*BabyCarePress.com *BabyCareCafe.com

*BabyCarePower.com *CreativebabyCare.com

*BabyCareFactory.com *BabyCareNation.com

*BabyCarereport.com *BabyCareStyle.com

*Starterbaby.com *Focusedbaby.com

Content Ideas

Here’s a great list to spur your creative imagination! This list of headlines and general content ideas, focused to your chosen niche, will give you insight into what types of content audiences are searching for. Keyword-focused, image-rich articles that have a word count of over 1,000 and employ eyeball-grabbing headlines are sure to make your content sizzle!

  • The Mega Guide to BABY CARE

Cornerstone content that covers many topics related to baby care. Lead most of these topics to more in depth content within your site. This would also make a great Ebook!

  • 52 Ways To Avoid BABY CARE Burnout

Even for the best parents, stress and fatigue can take over at times. Provide a list of great solutions to avoid burnout, and keep that stellar parenting plan on track.

  • Best 50 Tips For BABY CARE

A nice list of top tips from a variety of categories.

  • Top 25 Quotes On BABY CARE

Provide some fun and motivation with some cool quotes plucked from famous parents, authors, etc.

 

  • How To Improve At BABY CARE In 60 Minutes

A quick primer, and a quick read, for some of the basic outlines to good baby care.

  • Interesting Facts I Bet You Never Knew About BABY

Drop some knowledge on new parents with some interesting factoids.

  • The Ultimate Deals On BABY CARE Products

This section could form some foundation content for your site. Write up some well researched content that provides recommendations on some of the most vital products.

  • Guaranteed No Stress BABY CARE

There really is o stress in baby care, but you can provide some great tips to cut some of that out and let the parents breathe. This headline could even point to a little humor.

  • 7 Valuable Lessons About BABY CARE That You’ll Never Forget

A great headline that could lead to some in depth tips.

  • BABY DEVELOPMENT For Beginners and Everyone Else

Step by step, cover different baby stages, with each section leading to in depth content.

 

Product Ideas/Affiliates

Many top companies in almost every niche host their affiliate programs with companies such as CJ.com, ShareASale, and Clickbank. We scour the internet to bring you some of the most relevant programs to align with. Check on terms and conditions, including payouts and commissions, because these change with time.

Here’s the links to sign up for some of these great affiliate programs:

*CJ.com *ShareASale.com *Rakuten

*Ebay *Amazon *WalMart

*ClickBank *JVZoo.com *Etsy

*Udemy (courses) *Coursera (courses)

Below, we highlight some of the best ideas for this niche. Use these as guidelines for your product promotions, but by all means use your own inspiration!

 

  • Gymboree– Top site for learning and development products, as well as other baby care products. 8% commission and 30 day cookies.
  • Finn & Emma– unique blend of modern and organic baby supplies. 10% commission and 90 day cookies.
  • Noodle & Boo– natural skin care products for baby. 10% commission and 30 day cookies.
  • Iplay– healthy and practical resources for parents and baby. 18% commission and 30 day cookies.
  • Littlelife– retailer of nursery and baby products.
  • SweetBottoms– “green” and natural products for baby. 6% store credit or 5% commissions on referrals.
  • Please note: depending on the area or category you want to target, you have a huge amount of choices of products to promote. For example, any affiliate program that offers different categories of products should be drilled further down into for what fits your niche- child development, safety, strollers and carriers, etc.

 

Things to consider

  • This site niche fits in nicely with other family oriented sites, and would be the perfect complement to other child-related ideas.
  • Pregnant and new parents are definitely potential targets for your content. Speak to them in an informative, yet friendly, tone to gain their readership.
  • Because of the fluid nature of a baby’s development, a newsletter sign up to keep parents informed of your latest content would be a great idea!
  • Most of the sites we follow in this niche employ playful graphics and colors to underscore the baby theme, as well as creating a comfortable and easy feel to their site. This is not by accident! The choices you make with graphics, colors, fonts, all matter to your readership, whether they are conscious of it or not.
  • Baby names is another topic that is searching for a lot, so you might throw some of this content on your site. I had a lot of keywords on this subject, but I will create a niche site on this topic, but I figures these keywords in this scenario would lose focus of this niche.

Competition/ “Stars” of the niche

Part of niche research is finding and understanding your competition. You can glean ideas from them, as well as finding potential partners. There are many places to find the key influencers in each niche, such as Google, Facebook, YouTube, and many others. While this is not intended to be a complete list, it should give you a good starting point. Take a peek at how they do things- what products they promote, what types of content do they write, how do they engage with their audience. Use these ideas as inspiration, and put your own special twist into it!

Top sites (Google)

 

 

Top groups and pages (Facebook)

Top YouTube channels

Best Selling books

  • What to Expect the First Year
  • Brain Rules for Baby
  • The Wonder Weeks

 

Niche-specific Forums and social media

Knowing where your audience gathers can help you make in-roads to put your offer in front of them. Connecting on a more personal and engaging way will be a solid strategy for building trust with your potential readers. Joining relevant forums and posting helpful comments and suggestions, as well as creating and maintaining social media profiles should be thought of as an extension of your existing website, providing a compliment and additional resource for your brand.

 

What’s Next?

This guide is designed to give you a lot of research information on your chosen niche, so that you can take that data and start building your site! This guide will, hopefully, save you some time, as well as show you the process of niche research. I enjoy this process, but I know a lot of people don’t. A lot of people get frustrated with this critical step, and never get going as a result.

While the info in the guide is not your only options, it does give you insight and point you in the right direction. Too much information is never a bad thing!

I invite you to create your own research on top of this guide, and hopefully this content will give you ideas on where to look.

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