Auto Repair: Online Business Ideas

Auto Repair OVERVIEW

Help people save money and learn a valuable skill by providing a website chock full of repair techniques, tutorials, and recommendations!

The auto parts industry raked in about $57 billion in 2017, so it’s safe to say that more and more people are buying parts and fixing their own vehicles. Given the high cost of professional repair, many people are adopting these skills to save money.

We’ll explore some of the best avenues for providing valuable tutorials on auto repair. As you already know, there are many, many different parts and many different categories on just one car or truck, so the content possibilities are almost limitless!

Visual content (aka – videos or illustrations) work the best when trying to explain auto repair. You can enhance your profitability by providing affiliate links to the very products and tools that you are using in your repair videos!

If you’re getting some traction with videos, you should also turn some of your content into a YouTube channel, and take advantage of cross-marketing. Ask for a subscription sign-up, and also provide a link to your website for further info.

This niche area is always growing, and always going to be relevant. You can decide whether you want to concentrate on general repair, or more specific repair, such as certain makes or models, cars or trucks, older or newer vehicles, etc.

Market research – DIY-Auto Repair

(Our coverage of a particular niche market will provide you with a solid foundation of how large (or small) a niche idea is, who is the typical person engaged within a certain niche, how much money is spent on products related to the niche, and data on the current and future growth of that niche.)

• Do-it-yourself automotive repair has become one of the fastest-growing consumer trends in Canada and the United States. The latest reports say it is flourishing, based on the parallel growth in home DIY projects. Fueled by more than a decade of consumer-empowering messages from home maintenance store chains such as Home Depot and Lowe’s, homeowners who have found DIY to be a route to sustained cost savings in home improvement have turned their attention to the garage.
  The statistics are very appealing for website based on auto repair. In a 2013 DIY study by AutoMD, 37% of those surveyed reported that their financial situation has improved year over year, but 79% still choose to do their own repairs. Moreover, once automobile owners try DIY, they stay with it. According to the same AutoMD study, 90% of car owners who undertake DIY repairs are doing the same amount or more of their own auto repairs and maintenance this year versus one year ago. (source: autoserviceworld.com)

 

Sub Niches

• Repairs by make and/or model

• Parts recommendations

• General repairs

• Repairs by category (drive train, transmission, electric, engine, etc.)

• Auto Repair career training

• Classic car restoration

• Auto body work

• Repairs using new/old technology

Conclusion

There will never be a shortage of people wanting to learn specific and general auto repair skills, find parts and tools for particular jobs, and gain insight and advice to enhance the skills they already have. Connect with this large and growing audience, and see your auto repair site hit the fast lane!!

Top keywords

The following list is compiled by my favorite keyword tool, Jaaxy. This list is characterized by Jaaxy’s preferred measurements, which are:

• SEO power is a metric that determines the difficulty or ease to rank for these keywords, with 90-100 being the easiest, 80-90 being moderate, and 70-80 for broader appeal-with more competition.

If you are unfamiliar with Jaaxy, I invite you to watch this training from my favorite, Jay at Wealthy Affiliates. He explains the metrics and powerful features of this simple to use tool He even shows proof how quick it can work!

Please also keep in mind that we have enclosed a raw keyword data package along with this guide. Jaaxy filters their results with affiliate marketers specifically in mind, but the other data will help round out your research.

Keywords	Monthly_Searches	Estimated_Traffic	QSR	SEO_Power
learn auto repair	72	13	61	95
learn auto body repair	72	13	40	99
best book learn auto body repair	104	18	0	93
learning auto body repair	48	9	75	99
learn auto car repair	32	6	0	100
how to learn auto repair	56	10	11	97
learn auto repair online	40	7	29	100
learn auto repair free	8	2	1	90
learning auto repair	8	2	185	77
learn auto repair online free	48	9	10	98
learn auto repair home	24	5	0	100
auto repair manual free	72	13	76	98
auto repair instructions	139	24	43	95
learn basic auto mechanics	32	6	48	100
learning basic auto mechanics	32	6	20	100
learn basic auto mechanics free	24	5	4	98
basic auto repair classes	88	15	65	98
basic auto repair	56	10	138	94
basic auto repairs	32	6	146	95
basic tools auto repair	8	2	0	90
learn basic auto	121	21	176	85
napa auto care	499	85	200	83
advanced auto care	291	50	57	93
best auto care products	72	13	40	99
best auto care	104	18	117	93
auto care center	274	47	163	84
auto care products	321	55	116	91
auto care	3968	675	379	3
auto care kit	16	3	100	96
auto care service	56	10	113	94
car repair	10050	1709	225	66
car repair diy	40	7	80	96
learn car repair	48	9	36	97
car repair education	24	5	54	96
car repair classes	72	13	100	95
car repair schools	56	10	28	96
car repair certification	32	6	21	97
diy car repair	125	22	225	80
car repair books	152	26	193	85
car repair warranty	164	28	101	93
car repair shops	4973	846	212	74
car repairs	5920	1007	263	42
car repair question answer	24	5	0	100
car repair help	306	53	124	91
car repair business	48	9	273	57
online car repair estimates	104	18	19	98
car repair training	48	9	75	96
car repair insurance	1007	172	198	81
import car repair	171	30	168	85
european car repair	265	46	214	79
foreign car repair	730	125	180	82
car repair advice	160	28	193	85

Google suggestion keywords

This is a listing of the top keywords according to Google suggestion (or auto-fill) results. We use the outstanding tool Keyword.io to compile these results. These results are especially vital because they outline what Google suggests as you type. The reason they do this is to make typing a whole phrase less time-consuming. What they suggest is a “peek” into the habits of others, as it recommends the keyword phrases that are most searched for.

Keep in mind that this data is more raw than the results with Jaaxy, but it provides great insight and potential starting points for further keyword research.

Auto Repair-Google

Keywords	Search Volume (Average)
auto repair ac	8100
auto repair upholstery	2900
auto repair manuals	2400
auto repair manuals chilton	1900
auto repair for dummies	1600
auto repair dents	1300
auto repair walmart	1000
auto repair software	1000
auto repair paint	880
auto repair labor guide	880
auto repair cheap	880
auto repair cost	880
auto repair books	720
auto repair radiator	590
auto repair youtube	480
auto repair prices	480

Auto Parts- Google

Keywords	Search Volume (Average)
auto parts	1500000
advance auto parts	2240000
auto parts advance	2240000
o’reilly auto parts	823000
auto parts napa	550000
napa auto parts	550000
auto parts store	201000
auto parts rock	135000
auto parts used	74000
autozone parts	74000
auto parts autozone	74000
auto parts discount	60500
auto parts warehouse	40500
auto parts online	33100
auto parts ebay	27100
ebay auto parts	27100
auto parts on ebay	27100
auto parts body	22200
auto parts cheap	18100
auto parts amazon	18100
auto parts for cheap	18100
auto parts on amazon	18100
auto parts from amazon	18100
auto parts cheaper	18100
auto parts salvage	12100
auto parts for sale	12100
auto parts on craigslist	9900
auto parts replacement	9900

YouTube keywords

This list is from YouTube, which has positioned itself as a search engine of sorts in this age of video content. It provides insight into the different-but sometimes similar- habits of users compared to a traditional Google search.

YouTube results not only uncover the content and media that your potential audience is searching for, it can give you some keyword ideas if you are planning to add a YouTube channel to your offerings. Depending on the niche idea, this can be a wonderful way to engage with your audience, and increase your marketing reach.

Remember that with a YouTube channel, you can gain subscribers and eventually monetize that traffic. It also allows you to extend the influence of your sites as a brand, and build trust.

Keywords	Search Volume (Average)
auto repair	2127000
auto repair ac	70000
auto repair for ac	57100
auto repair air conditioner	57100
auto repair air conditioning	57100
auto repair electrical	38000
auto repair service	31100
auto repair upholstery	25100
auto repair windshield	20700
auto repair tools	20700
auto repair manuals	20700
auto repair manuals free	20700
auto repair for dummies	13800
auto repair dummies	13800
auto repair dents	11200
auto repair manuals online free	8600
auto repair manuals free pdf	8600
auto repair software	8600
free auto repair manuals online	8600
auto headliner repair	7600
auto repair paint	7600
auto glass repair kit	6200
auto repair online manuals	6200
auto leather repair kit	6200

Niche Angles

This list gives you some ideas that pair well with your chosen niche. The idea here is that you start with a smaller, more segmented part of a bigger picture, then slowly build out more content that grows your site and offers variations.

Keywords	Search Volume (Average)
car repair	74000
oil change	550000
transmission repair	40500
automotive repair	18100
mechanic near me	201000
car repair near me	60500
car repair shops	18100
car service	40500
car repairs	4400
brake service	22200
auto shops	14800
auto shop	60500
transmission service	9900
car mechanic near me	22200
car maintenance	27100
radiator repair	18100
exhaust repair	6600
car repair estimate	6600
auto repair estimator	4400
repair shop	12100
muffler repair	12100
brake repair	14800
car repair services	720
car ac repair	12100

Good Domain Name Ideas

An effective domain name can be many things. For unknown websites, it is a wise practice to pick a domain name that explains the foundation of your business, most likely using your main keywords. It is still the best idea to choose .COM names, although .NET and .INFO are gaining popularity.

These domain names are provided to give some simple ideas and inspiration. Please check to see if any of these are available.

Incorporating your main keyword into your domain is also highly suggested.

(pro tip: Jaaxy includes available domain suggestions as you research keywords!)

*CarRepairNow.com *CarRepairPro.com *NetCarRepair.com

*LiveCarRepair.com *Car ReapirExpress.com *AutoRepairFX.com

*AutoRepairMagic.com *AutoRepairResearch.com

Content Ideas

Here’s a great list to spur your creative imagination! This list of headlines and general content ideas, focused to your chosen niche, will give you insight into what types of content audiences are searching for. Keyword-focused, image-rich articles that have a word count of over 1,000 and employ eyeball-grabbing headlines are sure to make your content sizzle!

• 101 car repair tips and hints (a great list of ideas can boost your trust factor, while providing great content in a bite size format)
• The lazy man’s guide to car repair (teach easy and quick fixes for those of us that never have time or energy to fix our cars)
• The A-Z guide to car repair (Cornerstone content for your site! Provide a comprehensive “bible” of auto repair tactics, including a glossary)
• I don’t want to spend this much on car repair. How bout you? (show the hidden- and not so hidden- costs of professional auto repair)
• Where you can find free car repair sources (FREE always gets people’s attention!)
• 12 questions answered about auto repair (providing a FAQ-style page can pluck content straight out of your visitors minds)
• The biggest lie in auto repair (uncover some “scandalous” information about car repair bills and services)
• The quickest and easiest way to learn auto repair (everyone is interested in “quick and easy” articles)
• 10 funny car repair quotes (add a little humor to your site- maybe something will go viral!)
• Car repair shortcuts- the right way (everyone loves shortcuts, and teaching the right way -or the reasons why they should do it right- builds trust with your audience)
• Car repair: How the professionals do it (this title alone will garner some attention for those wishing tolearn the right way to auto repair)

 

Product Ideas/Affiliates

Many top companies in almost every niche host their affiliate programs with companies such as CJ.com, ShareASale, and Clickbank. We scour the internet to bring you some of the most relevant programs to align with. Check on terms and conditions, including payouts and commissions, because these change with time.

Here’s the links to sign up for some of these great affiliate programs:

*CJ.com *ShareASale.com *Rakuten

*Ebay *Amazon *WalMart

*ClickBank *JVZoo.com *Etsy

*Udemy (courses) *Coursera (courses)

Below, we highlight some of the best ideas for this niche. Use these as guidelines for your product promotions, but by all means use your own inspiration!

• Amazon best sellers in this niche

• Ebay best sellers for this niche

• Google best sellers for this niche – not always affiliate programs connected to this list, but a vital way to see what people are searching for and buying

 

 

• JC Whitney– a large, well known site that offer sup to 8% commissions.
• Auto Barn– a great looking site that offers 8% commissions and a 10 day cookie, and is manged through CJ.com
• BuyAutoParts– up to 8% commission and a 7 day cookie. They claim that 95% of customers complete their purchases within the first three days.
• AutoZone
• TireRack– 6% commission and 60 day cookie- they claim their average order is over $400, which can really add up!
• Advance Auto Parts– While their commission is only 4% (less than average in the industry), they offer a 30 day cookie, a well known website, and free shipping for orders over $25. The low threshold for free shipping ideally means more people will purchase there.
• Vivid Racing– if your site offers high performance parts and teaches modifications, you might check this program out. They offer up to 10% commissions, and they claim their average order is between $500-$1000!
• AutoAnything
• Udemy– guide eager auto enthusiasts to Udemy’s online auto repair courses

Things to consider

• Auto repair combined with well placed and relevant car parts links to some of your favorite affiliate programs spells success, but at the end of the day, your great content is going to be the best way to build trust and repeat visitors.
• There are a ton of car parts affiliate programs, all with different terms for their affiliates. Check each one out ( I usually provide a link to their main affiliate page, where most of the terms are laid out) and choose the ones that fit your own criteria.
• Since a lot of your visitors will be searching for answers to questions, the best way to gain trust and build a reliable stream of traffic is to provide answers. Use visitor comments to build future content, as this gives you key insight.
• Even if you don’t plan on teaching auto repair yourself, your site can be the bridge for key affiliate programs such as Udemy, YouTube instructional videos embedded within your content, and a listing for schools that teach auto repair. 

 

Competition/ “Stars” of the niche

Part of niche research is finding and understanding your competition. You can glean ideas from them, as well as finding potential partners. There are many places to find the key influencers in each niche, such as Google, Facebook, YouTube, and many others. While this is not intended to be a complete list, it should give you a good starting point. Take a peek at how they do things- what products they promote, what types of content do they write, how do they engage with their audience. Use these ideas as inspiration, and put your own special twist into it!

Top sites (Google)

• Advance Auto Parts (blog)- a very well done blog brought to you by your fav auto parts store
• Jalopnik
• CarTalk
• Humble mechanic
• The Auto Parts Shop
• Cary car Care
• Meyers Auto Parts 

Top groups and pages (Facebook)

• Car repair advice– 3.5k members
• Repair, restore, or scrap it– 8.6k members  

Top YouTube channels

• Scotty Kilmer– 1.5 million subscribers
• Astral auto repairs– 23k subscribers
• Schrodingers Box– 116k subscribers
• South Main auto repair– 209k subscribers
• Eric the car guy– 1.1 million subscribers

 

Top smartphone Apps

• Gas Buddy
• Repair Pal
• Car Minder Plus
• Engie

Niche-specific Forums and social media

Knowing where your audience gathers can help you make in-roads to put your offer in front of them. Connecting on a more personal and engaging way will be a solid strategy for building trust with your potential readers. Joining relevant forums and posting helpful comments and suggestions, as well as creating and maintaining social media profiles should be thought of as an extension of your existing website, providing a compliment and additional resource for your brand.

 

• https://community.cartalk.com/c/repair-and-maintenance
• https://www.ericthecarguy.com/kunena
• https://repairpal.com/questions
• https://www.iatn.net/forums-for-auto-pros
• http://autoforums.carjunky.com/
• http://forums.automotive.com/69/1052/general-auto-repair/

 

What’s Next?

This guide is designed to give you a lot of research information on your chosen niche, so that you can take that data and start building your site! This guide will, hopefully, save you some time, as well as show you the process of niche research. I enjoy this process, but I know a lot of people don’t. A lot of people get frustrated with this critical step, and never get going as a result.

While the info in the guide is not your only options, it does give you insight and point you in the right direction. Too much information is never a bad thing!

I invite you to create your own research on top of this guide, and hopefully this content will give you ideas on where to look.