Cooking : Online Business Ideas

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Learn Cooking OVERVIEW

Sooner or later, everyone has to learn how to cook! Whether it is a young person just starting life on his/her own, or someone trying to learn a specific cooking method or skill.

Your site can provide many different types of cooking tutorials, categorized as you see fit. You can concentrate on beginners, or even intermediate cooks learning “fine dining” skills.

There are lots of courses to link up with and earn affiliate commissions, but you may have some cooking skills of your own to share with others. This type of content would be ideal for video instruction, and you can construct a cooking class of you own.

Catering, weddings, European, ethnic, and Southern are just a sample of the types of categories you can incorporate into your site.

You can also provide ratings and reviews of cooking equipment, pots and pans, and other kitchen essentials.

A great, comprehensive cooking site can also include a glossary section, providing definitions (and perhaps illustrations) of various cooking methods and techniques. There are a lot of specific kitchen accessories, for example, that the average cook wouldn’t know anything about.

There are lots of ways to “slice and dice” this niche!

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Market research – Learn Cooking

(Our coverage of a particular niche market will provide you with a solid foundation of how large (or small) a niche idea is, who is the typical person engaged within a certain niche, how much money is spent on products related to the niche, and data on the current and future growth of that niche.)

  • In recent years, scholars and celebrities alike have called for a return to home cooking as a key strategy to improve dietary intake and prevent obesity. Growing, but limited, evidence suggests that cooking from scratch has many benefits. Intervention studies on improving cooking skills have shown increased cooking confidence, frequency of cooking, and intake of fruits and vegetables. Other studies have also shown that cooking skill is associated with lower intakes of ultra-processed food, convenience food, and take-away food. In addition, a recent systematic review found that increased home cooking is associated with overall healthier dietary patterns, though authors noted that many studies on cooking are observational and thus required stronger evidence. (source: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5881182/ )

  • U.S. consumers are increasingly eating and preparing their meals at home, contrary to recent news reports that they are eating at restaurants more based on an uptick in foodservice spending, reports The NPD Group, a leading global information company.

  • Due to a changing workforce, the ease of online shopping, and the boom in streaming entertainment, there are fewer reasons than ever to leave the house

  • Cooking remains popular for two noteworthy reasons: it’s inexpensive and healthier. Thirty-one percent of Americans say the lower cost motivates them to cook at home, while 22% say their desire for healthy fare drives them into the kitchen.

  • 32% of people say they get inspiration and information for their cooking from websites or blogs, while another 21% get similar information from TV cooking shows, magazines, or other media.

  • Although cooking is still very common among Americans – particularly retirees, passionate cooks, and older generations – one group is much more reluctant to turn on the stove: Millennials. This generation, which ranges in age from 19-35 years old, has less cooking experience than older generations, and that, understandably, may make them less comfortable in the kitchen.

Nearly one in four Millennials say they cook just one to two times a week – or not at all. That’s far less than older generations, ReportLinker says. And because they cook less, Millennials are more likely to describe themselves as beginners. Almost a third consider themselves newbies, while about the same percentage of older generations call themselves experts in the kitchen.

  • As you will see later as we provide keyword insights, the terms related to cooking number in the millions each month! These searches cover many categories.

Sub Niches

  • Ethnic cuisine/cooking techniques
  • Cooking equipment reviews and recommendations
  • Quick and easy meals
  • Recipes
  • Fine dining/chef training
  • regional cuisine/cooking techniques
  • Cooking glossary

Conclusion

While the canopy of cooking can mean different things to different people, the average or new cook is the largest demographic to be searching for training, recipes, ideas, and equipment recommendations.

Decide on a primary path, and let your site ideas grow outward as you move along. There are many different avenues to pursue. However, establishing an overall theme is strongly suggested as you break into this niche.

Top keywords

The following list is compiled by my favorite keyword tool, Jaaxy. This list is characterized by Jaaxy’s preferred measurements, which are:

  • SEO power is a metric that determines the difficulty or ease to rank for these keywords, with 90-100 being the easiest, 80-90 being moderate, and 70-80 for broader appeal-with more competition.

If you are unfamiliar with Jaaxy, I invite you to watch this training from my favorite, Jay at Wealthy Affiliates. He explains the metrics and powerful features of this simple to use tool He even shows proof how quick it can work!

Please also keep in mind that we have enclosed a raw keyword data package along with this guide. Jaaxy filters their results with affiliate marketers specifically in mind, but the other data will help round out your research.

Keywords

Monthly_Searches

Estimated_Traffic

QSR

SEO_Power

learn to cook

748

128

234

77

learn to cook from scratch

8

2

154

78

learning to cook from scratch

56

10

160

87

learn to cook easy

32

6

100

99

learning to cook healthy

56

10

254

59

learn to cook without recipes

32

6

100

97

learn to cook chinese

8

2

117

88

learn to cook chinese food

48

9

94

97

learn to cook videos

40

7

66

99

learn to cook book

40

7

100

99

learning to cook in

348

60

199

86

learn to cook paleo

8

2

46

90

learn to cook online

79

14

117

97

learn to cook online with

82

14

36

97

learn to cook at home

96

17

239

82

learning to cook

260

45

300

54

learn how to cook indian food

40

7

117

93

learn how to cook thai food

128

22

149

91

learn to cook healthy food

8

2

100

87

learn to cook thai food

112

20

200

86

learn how to cook slow food

40

7

3

95

how to cook camping food

32

6

31

98

how to cook chinese food

348

60

174

84

learning to eat healthy food

24

5

35

98

learn to cook at

748

128

198

85

how to learn to cook

748

128

146

91

how to cook african food

88

15

62

96

Google suggestion keywords

This is a listing of the top keywords according to Google suggestion (or auto-fill) results. We use the outstanding tool Keyword.io to compile these results. These results are especially vital because they outline what Google suggests as you type. The reason they do this is to make typing a whole phrase less time-consuming. What they suggest is a “peek” into the habits of others, as it recommends the keyword phrases that are most searched for.

Keep in mind that this data is more raw than the results with Jaaxy, but it provides great insight and potential starting points for further keyword research.

Keywords

Search Volume (Average)

cooking

201000

cooking spaghetti squash

135000

cooking rice

110000

cooking quinoa

90500

cooking asparagus

90500

cooking bacon in the oven

90500

cooking salmon

90500

cooking sweet potatoes

60500

cooking temp for chicken

60500

cooking n y times

60500

cooking illustrated

60500

ny times cooking

60500

cooking steak

49500

cooking mama

49500

cooking a turkey

49500

cooking a steak

49500

cooking a prime rib

49500

cooking artichokes

40500

cooking broccoli

40500

cooking pork chops

40500

cooking oil

40500

cooking butternut squash

40500

cooking brown rice

40500

cooking light

40500

cooking classes

33100

cooking class

33100

cooking pork tenderloin

33100

cooking steak in oven

27100

cooking chicken

27100

cooking channel

27100

YouTube keywords

This list is from YouTube, which has positioned itself as a search engine of sorts in this age of video content. It provides insight into the different-but sometimes similar- habits of users compared to a traditional Google search.

YouTube results not only uncover the content and media that your potential audience is searching for, it can give you some keyword ideas if you are planning to add a YouTube channel to your offerings. Depending on the niche idea, this can be a wonderful way to engage with your audience, and increase your marketing reach.

Remember that with a YouTube channel, you can gain subscribers and eventually monetize that traffic. It also allows you to extend the influence of your sites as a brand, and build trust.

Keywords

Search Volume (Average)

cooking

1789202

cooking rice

979165

cooking bacon in the oven

805586

cooking quinoa

805586

cooking salmon

805586

cooking mama

440624

cooking turkey

440624

cooking steak

440624

cooking prime rib

440624

cooking oil

360511

cooking light

360511

cooking brown rice

360511

cooking class

294640

cooking pork tenderloin

294640

cooking channel

241231

cooking chicken

241231

cooking games for girls

197613

cooking recipe

197613

cooking ham

197613

cooking a ham

197613

cooking tofu

197613

cooking equipment

197613

cooking kale

197613

cooking up a storm

161117

cooking lobster tails

161117

cooking ribs in oven

161117

cooking how to

161117

cooking show

131742

cooking shrimp

131742

cooking roast beef

107708

Niche Angles

This list gives you some ideas that pair well with your chosen niche. The idea here is that you start with a smaller, more segmented part of a bigger picture, then slowly build out more content that grows your site and offers variations.

Keywords

Search Volume (Average)

food

9140000

food network

1000000

cookies

823000

allrecipes

673000

chicken recipes

550000

recipes

550000

chili recipe

450000

crock pot recipes

368000

baker

301000

lasagna recipe

246000

cookbook

246000

dinner recipes

201000

cheesecake recipe

201000

shrimp recipes

201000

salmon recipes

165000

vegan recipes

165000

chicken salad recipe

165000

cookie recipes

135000

vegetarian recipes

135000

pasta recipes

110000

how to cook rice

110000

healthy recipes

110000

soup recipes

110000

food chain

110000

easy dinner recipes

110000

how to cook salmon

90500

biscuit recipe

90500

salsa recipe

90500

easy recipes

90500

Content Ideas

Here’s a great list to spur your creative imagination! This list of headlines and general content ideas, focused to your chosen niche, will give you insight into what types of content audiences are searching for. Keyword-focused, image-rich articles that have a word count of over 1,000 and employ eyeball-grabbing headlines are sure to make your content sizzle!

  • Cooking: an incredibly easy method that anyone can learn (assemble a system that anyone can follow to learn basic cooking technique)
  • 7 hidden mysteries behind great cooking (articles such as this grab attention, and give the reader something they may not have known)
  • Fast track your cooking (quick and easy tips category)
  • How I improved MY cooking in one (week, month) (give your readers some insight into what works for you)
  • Some people excel at cooking and some don’t- which one are you? (a call to action that challenges your readers)
  • Don’t just sit there, start cooking! (another call to action that can inspire and motivate your readers)
  • 7 rules about cooking that are meant to be broken (encourage individualism and spur creativity in your audience)
  • 10 unforgivable sins of cooking (what are the big “NO-NO’s” in cooking?)
  • The biggest lie in cooking (a great, attention getting headline that can be open to your own interpretation)
  • A surprising tool to use in your kitchen (grab and promote a helpful kitchen accessory that makes life easier)
  • Essential cooking smartphone apps (yes, there are apps for cooking, and a few of them are pretty awesome!)
  • How to make your cooking stand out from the crowd (tips and hacks for the budding cook)
  • How to save money when shopping (a very important addition and consideration to any cooking site)
  • Best 50 tips for cooking (a light and quick read listing various cooking tips and hints- “Top” and “Best” lists are usually widely read)
  • 10 ways to reinvent your cooking (another great list idea)
  • Use cooking to make someone fall in love with you (casual article that puts a little fun and lightness into your content)
  • The lazy guy’s guide to cooking (feature the basics, with a focus on quick and easy- super good for anyone beginning with cooking)
  • Is cooking really saving you money? (write an article that compares eating out to staying home)
  • 15 quick lessons for cooking success (a good chance to promote outside affiliate courses, or your own courses)
  • learn the cooking philosophies of top chefs (again, a good chance to promote courses, or dig a bit deeper into the chef mentality)
  • From dorm room to Xbox- cooking for millennials (this generation is growing up and growing large, and they respond to different content)
  • 10 funny cooking quotes (add some fun into some content with a few quotes or memes)
  • How to make your cooking look like a million bucks (hints and hacks such as these are always good content- especially if your reader is entertaining or catering)
  • The cooking that wins friends (another fantastic headline that can morph into whatever you choose)
  • Short stories on cooking- the series (this can be a series of light reading stories, on various cooking related topics. )

 

 

Good Domain Name Ideas

An effective domain name can be many things. For unknown websites, it is a wise practice to pick a domain name that explains the foundation of your business, most likely using your main keywords. It is still the best idea to choose .COM names, although .NET and .INFO are gaining popularity.

These domain names are provided to give some simple ideas and inspiration. Please check to see if any of these are available.

Incorporating your main keyword into your domain is also highly suggested.

(pro tip: Jaaxy includes available domain suggestions as you research keywords!)

*CookingAble.com *CookingFlash.com *SuccessCooking.com

*GemCooking.com *CookingBlast.com *CookingShopper.com

*CookingDR.com *EducationCooking.com *CookingBoost.com

*CookStrategy.com *FocusCook.com *DiscoverCook.com

*InfinityCook.com *ResearchCook.com *CookGarage.com

Product Ideas/Affiliates

Many top companies in almost every niche host their affiliate programs with companies such as CJ.com, ShareASale, and Clickbank. We scour the internet to bring you some of the most relevant programs to align with. Check on terms and conditions, including payouts and commissions, because these change with time.

Here’s the links to sign up for some of these great affiliate programs:

*CJ.com *ShareASale.com *Rakuten

*Ebay *Amazon *WalMart

*ClickBank *JVZoo.com *Etsy

*Udemy (courses) *Coursera (courses)

Below, we highlight some of the best ideas for this niche. Use these as guidelines for your product promotions, but by all means use your own inspiration!

 

 

Things to consider

  • Cooking is a passion for some and a necessity for others- your site could cater to one or the other, or both. Craft your content well, speak with an authoritative yet friendly voice, and provide solutions to the most common questions

  • Seek out a unique angle to position your site and develop your brand

  • Consider using visitor created content to grow your appeal and content offerings

  • This type of site combines well with recipes, grocery, shopping, and saving money niche ideas.

  • Align affiliate links to products within relevant content- for example, if you have an article on Asian cooking techniques, link to a page that recommends the best woks and other cooking equipment typically used for this cuisine.

  • If you are considering creating your own video content, add a YouTube channel to your arsenal. It doesn’t always have to be just about cooking instruction- use your personality to develop your reach to your audience. There are many successful channels on YouTube that discuss all different styles of food and cooking. Have fun with it!

  • Another popular idea for cooking would be to target the younger crowd. Focus on quick and easy methods, hacks, and tips and hints that make cooking easy to learn and fun.

 

Competition/ “Stars” of the niche

Part of niche research is finding and understanding your competition. You can glean ideas from them, as well as finding potential partners. There are many places to find the key influencers in each niche, such as Google, Facebook, YouTube, and many others. While this is not intended to be a complete list, it should give you a good starting point. Take a peek at how they do things- what products they promote, what types of content do they write, how do they engage with their audience. Use these ideas as inspiration, and put your own special twist into it!

Top sites (Google)

Top groups and pages (Facebook)

Top YouTube channels

Best Selling books

  • The Professional Chef
  • The America’s test Kitchen Cooking School Cookbook
  • Modernist Cuisine
  • Gordon Ramsey’s Ultimate Home Cooking

Top smartphone Apps

  • BigOven
  • AllRecipes Dinner Spinner
  • Pepperplate
  • Yummly

 

 

Niche-specific Forums and social media

Knowing where your audience gathers can help you make in-roads to put your offer in front of them. Connecting on a more personal and engaging way will be a solid strategy for building trust with your potential readers. Joining relevant forums and posting helpful comments and suggestions, as well as creating and maintaining social media profiles should be thought of as an extension of your existing website, providing a compliment and additional resource for your brand.

 

 

What’s Next?

This guide is designed to give you a lot of research information on your chosen niche, so that you can take that data and start building your site! This guide will, hopefully, save you some time, as well as show you the process of niche research. I enjoy this process, but I know a lot of people don’t. A lot of people get frustrated with this critical step, and never get going as a result.

While the info in the guide is not your only options, it does give you insight and point you in the right direction. Too much information is never a bad thing!

I invite you to create your own research on top of this guide, and hopefully this content will give you ideas on where to look.

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