Coffee : Online Business Ideas -

Coffee OVERVIEW

There are a number of ways you can approach and build a great coffee site. We’ll show you some examples as we move forward in this guide.

Coffee is one of those things that is a staple of life. Almost everyone drinks coffee, but there are others that take it to the next level!

Fantastic site ideas would include, but are definitely NOT limited to:

Coffee information- explain all the different blends, varieties, and taste profiles
Coffee reviews- explore and rate all the different brands of coffee
Coffee lifestyle- a great idea that fuses coffee drinkers and lifestyle articles
International and hard to find coffees
Coffee recipes/specialty drinks
Coffee-making products and accessories- think espresso machines and other high dollar, high ticket, high demand products for specialty coffees

Market research – Coffee

(Our coverage of a particular niche market will provide you with a solid foundation of how large (or small) a niche idea is, who is the typical person engaged within a certain niche, how much money is spent on products related to the niche, and data on the current and future growth of that niche.)

Specialty coffee sales are increasing by 20% per year and account for nearly 8% of the 18 billion dollar U.S. coffee market. Coffee statistics show that among coffee drinkers the average consumption in the United States is 3.1 cups of coffee per day.
According to Reuters, a study commissioned by the National Coffee Association surveyed 3,000 Americans about their coffee drinking habits. The survey found that64 percent of Americans drink a cup of coffee every day, up from 62 percent in 2017, and the highest percentage since 2012.
Global Coffee Industry Facts & Statistics of 2014-2015. After crude oil, coffee is the most sought after commodity in the world; Coffee is worth over $100 billion worldwide.
Coffee drinkers tend to be older, with 74% of adults aged 55 and older consuming it daily, versus 50% of those aged 18 to 34. Among coffee drinkers, those younger than 35 tend to drink fewer cups per day on average (1.8) than those aged 35 and older, who consume roughly three cups per day.
According to a consumer survey conducted by National Coffee Association of America, 48% of U.S. Coffee cups are perceived by the consumer to be specialty. The retail value of the U.S. coffee market is estimated to be $48 billion dollars with specialty comprising approximately 55% value share.
Americans consume 400 million cups of coffee per day, equivalent to 146 billion cups of coffee per year, making the United States the leading consumer of coffee in the world. Coffee represents 75% of all the caffeine consumed in the United States. The average coffee cup size is 9 ounces.
In 2015, there were 31,490 coffee shops in the U.S. The number of specialty coffee shops in the United States has increased over the last 24 years reaching almost 31,500 establishments in 2015. Starbucks was by far the largest coffeehouse in the United States in 2016.
For now, we know that in their last annual reporting period, Starbucks likely used between 2.916 and 2.946 billion cups at their stores, or an average of 8,070,428 per day. Interestingly, Starbucks’ own website states that they “account for approximately 4 billion cups globally each year“.

Sub Niches

Specialty coffee drinks
Caffeine
Coffee shops
Coffee history
Coffee health benefits
Coffee recipes
International coffee
Coffee-making equipment

Conclusion

As you can see, coffee is a huge market that covers the entire world! Try and cut a piece of your own real estate in this amazing and fascinating niche!

Defining your theme within this market will be critical for a small niche website. Start with one central idea, then grow as your traffic and audience grows.

Top keywords

The following list is compiled by my favorite keyword tool, Jaaxy. This list is characterized by Jaaxy’s preferred measurements, which are:

SEO power is a metric that determines the difficulty or ease to rank for these keywords, with 90-100 being the easiest, 80-90 being moderate, and 70-80 for broader appeal-with more competition.

If you are unfamiliar with Jaaxy, I invite you to watch this training from my favorite, Jay at Wealthy Affiliates. He explains the metrics and powerful features of this simple to use tool He even shows proof how quick it can work!

Please also keep in mind that we have enclosed a raw keyword data package along with this guide. Jaaxy filters their results with affiliate marketers specifically in mind, but the other data will help round out your research.

Coffee Business- Jaaxy Keywords

Keywords	Monthly_Searches	Estimated_Traffic	QSR	SEO_Power
coffee franchise	2852	485	146	82
coffee shop business plan	3063	521	92	91
franchise coffee shop	80	14	192	86
coffee store franchise	24	5	43	97
coffee shop for sale	318	55	100	95
coffee beans online	394	67	168	83
roasted coffee beans	664	113	182	82
chocolate covered coffee beans	1007	172	224	79
organic coffee beans	552	94	196	82
the best coffee beans	3640	619	203	77
coffee bean direct	3487	593	56	88
coffee bean	7416	1261	164	72
online coffee beans	299	51	68	93
starting a coffee shop	199	34	183	88
coffee shop franchise	263	45	153	84
coffee shop franchises	75	13	172	86
start a coffee shop	382	65	211	81
how much does it cost to start a coffee shop	104	18	53	91
best way to start a coffee shop	8	2	3	84
how to start a coffee shop	377	65	100	90
starting up coffee shop	40	7	2	100
start a coffee shop business	93	16	43	97
starting a coffee shop business	306	53	100	93
learn to start a coffee shop	24	5	0	95
cost of starting a coffee shop	64	11	15	94
starting a coffee house	64	11	44	99
starting a coffee house business	24	5	6	98
start a coffee business	164	28	100	97
start a coffee franchise	48	9	26	100

Coffee Recipes- Jaaxy Keywords

Keywords	Monthly_Searches	Estimated_Traffic	QSR	SEO_Power
flavored coffee recipes	316	54	163	83
espresso coffee recipes	88	15	33	96
international coffee recipes	16	3	39	97
hot coffee recipes	753	129	64	91
instant coffee recipes	88	15	78	95
blender coffee recipes	32	6	18	97
iced coffee recipe easy	96	17	30	99
cold coffee recipes	118	21	105	93
iced coffee recipes	5874	999	300	48
healthy coffee recipes	136	24	76	94
irish coffee recipes	299	51	109	92
iced coffee recipe blender	32	6	27	100
iced mocha coffee recipe	144	25	51	97
best coffee recipe	112	20	47	95
mocha coffee recipe	334	57	151	83
ice coffee recipe	32	6	130	95
gingerbread coffee recipe	48	9	43	97
ninja blender coffee recipe	24	5	0	100
gourmet coffee recipe	24	5	24	97
strong coffee recipe	32	6	22	97
mexican coffee recipe	160	28	123	93
christmas coffee recipe	96	17	57	95
millionaire coffee recipe	64	11	24	96
pumpkin spice coffee recipe	128	22	69	97
coffee recipe	277	48	219	73
iced coffee recipe	3196	544	300	49
coffee supplies	852	145	177	76
specialty coffee supplies	48	9	24	97
home coffee supplies	32	6	46	97
k cup coffee supplies	48	9	4	100
coffee supplies wholesale	100	17	41	96
coffee supplies store	48	9	32	97
coffee supplies online	88	15	91	95
coffee supplies equipment	24	5	18	97
gourmet coffee supplies	48	9	19	97
flavia coffee supplies	88	15	3	96
coffee supplies direct	371	64	97	92
bulk coffee supplies	72	13	8	96
wholesale coffee supplies	135	23	94	94
pour over coffee supplies	40	7	19	100
commercial coffee supplies	104	18	39	95

Google suggestion keywords

This is a listing of the top keywords according to Google suggestion (or auto-fill) results. We use the outstanding tool Keyword.io to compile these results. These results are especially vital because they outline what Google suggests as you type. The reason they do this is to make typing a whole phrase less time-consuming. What they suggest is a “peek” into the habits of others, as it recommends the keyword phrases that are most searched for.

Keep in mind that this data is more raw than the results with Jaaxy, but it provides great insight and potential starting points for further keyword research.

Keywords	Search Volume (Average)
coffee	3350000
coffee near me	550000
coffee shop near me	450000
coffee shops near me	450000
coffee shop	368000
coffee bean	165000
coffee beans	165000
coffee meme	60500
coffee caffeine	49500
coffee cake	40500
coffee quotes	40500
coffee places near me	27100
coffee house	27100
coffee grounds	22200
coffee bean near me	22200
coffee types	18100
coffee calories	18100
coffee plant	18100
coffee brands	18100
coffee drinks	14800
coffee is good for you	14800
coffee cancer	14800
coffee benefits	14800
coffee liqueur	14800
coffee gif	14800
coffee puns	14800
coffee shop movie	14800
coffee good for you	14800

YouTube keywords

This list is from YouTube, which has positioned itself as a search engine of sorts in this age of video content. It provides insight into the different-but sometimes similar- habits of users compared to a traditional Google search.

YouTube results not only uncover the content and media that your potential audience is searching for, it can give you some keyword ideas if you are planning to add a YouTube channel to your offerings. Depending on the niche idea, this can be a wonderful way to engage with your audience, and increase your marketing reach.

Remember that with a YouTube channel, you can gain subscribers and eventually monetize that traffic. It also allows you to extend the influence of your sites as a brand, and build trust.

Keywords	Search Volume (Average)
coffee	29820025
coffee shops	13352250
coffee shop	3275752
coffee beans	1468748
coffee meme	538541
coffee with butter	294640
coffee house	241231
coffee houser	241231
coffee types	161117
coffee plant	161117
black coffee	161117
coffee cancer	131742
coffee benefits	131742
coffee is bad for you	131742
coffee shop movie	131742
coffee drinkers	131742
coffee art	88125
coffee ice cream	72102
coffee break	72102
coffee mocha	72102
coffee quotes funny	58750
coffee love	58750
coffee lover	58750
coffee time	58750
coffee grounds in garden	48068
coffee latte	48068
coffee jokes	48068

Niche Angles

This list gives you some ideas that pair well with your chosen niche. The idea here is that you start with a smaller, more segmented part of a bigger picture, then slowly build out more content that grows your site and offers variations.

Keywords	Search Volume (Average)
coffee near me	550000
coffee shops near me	450000
coffee bean	165000
caribou coffee	135000
espresso	135000
peet’s coffee	135000
starbucks coffee	135000
cappuccino	110000
latte	90500
mocha	60500
iced coffee	49500
irish coffee	49500
coffee shops nearby	40500
decaf coffee	33100
turkish coffee	33100
coffee house	27100
coffee bean and tea leaf	27100
vietnamese coffee	27100
how to make coffee	22200
cuban coffee	22200
coffee grounds	22200
gevalia	22200
coffee & tea	22200
best coffee	22200
arabica coffee	18100
coffee brands	18100
coffee plant	18100
types of coffee	18100
cafe latte	18100
calories in coffee	18100

Content Ideas

Here’s a great list to spur your creative imagination! This list of headlines and general content ideas, focused to your chosen niche, will give you insight into what types of content audiences are searching for. Keyword-focused, image-rich articles that have a word count of over 1,000 and employ eyeball-grabbing headlines are sure to make your content sizzle!

How to make fabulous coffee beverages on a budget (tips and hacks that save money are definite crowd pleasers)

3 coffee secrets you never knew (giving away “secrets” always captures the audience’s attention)
fall in love with coffee (interesting headline that grabs attention)
Are you embarrassed by your coffee skills? Here’s what to do (nobody is really embarrassed by making coffee, but the headline is great, and you can offer solutions to make coffee better)
Ultimate deals on coffee-making equipment (in the shopping mode, this works)
Short stories on coffee (develop some lifestyle content to help move your site along in the creative department)
50 random coffee tidbits (short and interesting blurbs about coffee-making and those that love it)
Living the coffee lifestyle (what is the coffee lifestyle? It’s up to you! Define your idea, and convey it to your audience. It’s a great way to set yourself apart from others, and build a brand)
How to save money and drink the best coffee ever! (everybody loves getting the best for less-share some tips and hints)
Rating the coffee shops (a light read that begs for user input)
Lies and damn lies about coffee (a lifestyle piece such as this would be great light reading-make this anything you wish!)
The hidden mysteries of coffee (this piece could offer benefits and/or little known facts on coffee)
World class equipment that makes coffee “push button” easy (this would be a good article to plug some affiliate links for high-end coffee makers)
3 things everybody knows about coffee but you (light and casual article when it’s tme for some fun stuff!)
2 ways you can re-invent coffee without looking like an amateur (another way to package some interesting tips and hints)
Proof that coffee is the best thing ever (satire piece that can be a bit tongue-in-cheek, but shows spirit for the amazing beverage)
Master your coffee routine in 5 minutes a day! (some time saving tips and hints)
7 ways to make your coffee better NOW (more taste-bud pleasing hacks)

Good Domain Name Ideas

An effective domain name can be many things. For unknown websites, it is a wise practice to pick a domain name that explains the foundation of your business, most likely using your main keywords. It is still the best idea to choose .COM names, although .NET and .INFO are gaining popularity.

These domain names are provided to give some simple ideas and inspiration. Please check to see if any of these are available.

Incorporating your main keyword into your domain is also highly suggested.

(pro tip: Jaaxy includes available domain suggestions as you research keywords!)

*ObjectCoffee.com *CoffeeObserver.com *BestwayCoffee.com

*BestvalueCoffee.com *CoffeePortable.com *CoffeeRadical.com

*PageoneCoffee.com *FlowingCoffee.com *ToptierCoffee.com

*SweethomeCoffee.com *CoffeeEternal.com *RightwayCoffee.com

*NewhorizonCoffee.com *InnercityCoffee.com

Product Ideas/Affiliates

Many top companies in almost every niche host their affiliate programs with companies such as CJ.com, ShareASale, and Clickbank. We scour the internet to bring you some of the most relevant programs to align with. Check on terms and conditions, including payouts and commissions, because these change with time.

Here’s the links to sign up for some of these great affiliate programs:

*CJ.com *ShareASale.com *Rakuten

*Ebay *Amazon *WalMart

*ClickBank *JVZoo.com *Etsy

*Udemy (courses) *Coursera (courses)

Below, we highlight some of the best ideas for this niche. Use these as guidelines for your product promotions, but by all means use your own inspiration!

Amazon best sellers for this niche
Ebay best sellers for this niche
Google best sellers for this niche – not always affiliate programs connected to this list, but a vital way to see what people are searching for and buying

KoaCoffee.com– great Kona blend coffee. Program managed through ShareASale, and offers 90 day cookies and the commission on this specialty coffee is 20%!
Coffee.org – A very popular coffee site that offers subscriptions and high-end equipment. Managed by ShareASale, offering 8% commission with a $75 average order.
Three Avocados– This coffee company is a non-profit that raises funds for world water supplies. They offer 10% commission, and all sales go towards providing clean drinking water for the world. Their efforts have been covered in the media, including the Huffington Post and NBC. They also offer a range of logo merchandise. This is a great idea for something different, and something with a cause.
Illy Cafe– Illy makes the world’s finest Italian espresso machines and coffee. Their average order is around $125, and the commissions are 6%.
Hawaii Coffee Company– Great specialty site featuring very popular hawaiian coffee blends. They offer 20% commissions, and claim 70% of visitors buy.

Things to consider

If you are targeting more of a lifestyle coffee site, build a sense of community into your design. Accept comments and feedback, write with a flair and “homespun” tone, and brainstorm for content that gets your audience engaged.
Coffee equipment review sites are a very good strategy, but they can be dime-a-dozen. Develop your own twist to this idea! This niche idea is good, because you can directly link your reviews to your chosen affiliate program.
Coffee recipes are very popular, and pair well with international flavors and blends. Give your site a different twist from all the rest!
Warm and inviting color schemes for your site create the type atmosphere you are looking for
There are a vast amount of coffee blends to focus your content on
Try a video series where you try and review different blends and brands
Think about the “coffee shop atmosphere” when designing your site and content. For many, this means calm and relaxed, reflective, and smooth. Weave a certain tone into your content that resonates with this type of audience.

Competition/ “Stars” of the niche

Part of niche research is finding and understanding your competition. You can glean ideas from them, as well as finding potential partners. There are many places to find the key influencers in each niche, such as Google, Facebook, YouTube, and many others. While this is not intended to be a complete list, it should give you a good starting point. Take a peek at how they do things- what products they promote, what types of content do they write, how do they engage with their audience. Use these ideas as inspiration, and put your own special twist into it!

Top sites (Google)

great article on the top coffee blogs- https://www.thecoffeeconcierge.net/best-coffee-blogs/
Dear Coffee I Love You
Barista Hustle
Black Rifle Coffee

Top groups and pages (Facebook)

Coffee, coffee, coffee!!!– 86k members
Coffee with a side of laughs– 47k members
Coffee lovers– 4.5k members

Top YouTube channels

Coffee break– 221k subscribers
Seattle coffee gear– 139k subscribers
Mr. Coffee– 1.6k subscribers

Best Selling books

Left Coast Roast
Everything but Espresso
The New Rules of Coffee

Top smartphone Apps

KoHi
Intelligentsia
Beanhunter
Spro

Niche-specific Forums and social media

Knowing where your audience gathers can help you make in-roads to put your offer in front of them. Connecting on a more personal and engaging way will be a solid strategy for building trust with your potential readers. Joining relevant forums and posting helpful comments and suggestions, as well as creating and maintaining social media profiles should be thought of as an extension of your existing website, providing a compliment and additional resource for your brand.

What’s Next?

This guide is designed to give you a lot of research information on your chosen niche, so that you can take that data and start building your site! This guide will, hopefully, save you some time, as well as show you the process of niche research. I enjoy this process, but I know a lot of people don’t. A lot of people get frustrated with this critical step, and never get going as a result.

While the info in the guide is not your only options, it does give you insight and point you in the right direction. Too much information is never a bad thing!

I invite you to create your own research on top of this guide, and hopefully this content will give you ideas on where to look.

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