Classic Movies OVERVIEW
- This is a fun niche idea that can be a “labor of love” if you are a movie buff!
- There are so many sub-niches to explore, such as Academy Award movies, Westerns and other specific genres, classic actors and actresses, etc. The sky really is the limit to the possibilities!
- While it may be hard to reflect this niche with industry stats and info, we will give you a lot of keywords and examples to guide you along!
- The possibilities of affiliate offers stemming from a site such as this are endless as well! The obvious product features would be movies, posters, books, and collectibles. There are, however, another vast array of products such as home theater equipment and furniture, that will add another layer of both content and products for your site.
- You can take cues from the “fan” site, incorporating features, facts, movie plots, and reviews.
- List-type articles work very good here as well, such as “top 100 movies of all time”, “top 10 movies in a single year”, etc.
Market research – Classic Movies
(Our coverage of a particular niche market will provide you with a solid foundation of how large (or small) a niche idea is, who is the typical person engaged within a certain niche, how much money is spent on products related to the niche, and data on the current and future growth of that niche.)
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The enormous growth and popularity of NETFLIX should prove how watching movies at home has become a huge industry.
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While streaming is taking over and DVD sales are plummeting, this is a good time to build affiliate partnerships with these streaming companies. But there still is demand for older, vintage, and hard to find DVDs that streaming can’t touch just yet.
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DVD still amassed $4.7 billion in 2017, so there still is a market out there.
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The U.S. Film industry as a whole generated $43 billion in 2017.
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According to Statista, an overwhelming majority (54%) of people would rather watch a movie at home than in a theater (13%).
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In fact, movie theater attendance hit a 25 year low in 2017 as streaming services become more prominent as the first choice of entertainment for many.
Sub Niches
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Movie Collectibles
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Movie Trivia
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Movie reviews
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Home theater
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Movie Genres
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Movie Plots
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Actor/Actress profiles
Conclusion
The world of home entertainment is exploding, and classic movies will definitely fall into that fray. Focus on classic movies to set yourself apart and “narrow” down your niche (we will explore many other niche ideas within the broad category).
Top keywords
The following list is compiled by my favorite keyword tool, Jaaxy. This list is characterized by Jaaxy’s preferred measurements, which are:
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SEO power is a metric that determines the difficulty or ease to rank for these keywords, with 90-100 being the easiest, 80-90 being moderate, and 70-80 for broader appeal-with more competition.
If you are unfamiliar with Jaaxy, I invite you to watch this training from my favorite, Jay at Wealthy Affiliates. He explains the metrics and powerful features of this simple to use tool He even shows proof how quick it can work!
Please also keep in mind that we have enclosed a raw keyword data package along with this guide. Jaaxy filters their results with affiliate marketers specifically in mind, but the other data will help round out your research.
Keywords |
Monthly_Searches |
Estimated_Traffic |
QSR |
SEO_Power |
classic movies |
4808 |
818 |
205 |
68 |
turner classic movies schedule |
4836 |
823 |
161 |
82 |
classic movies dvd |
318 |
55 |
88 |
92 |
turner classic movies store |
120 |
21 |
31 |
98 |
christmas classic movies |
331 |
57 |
103 |
91 |
disney classic movies |
283 |
49 |
115 |
92 |
classic movie kisses |
16 |
3 |
38 |
97 |
turner classic movies catalog |
96 |
17 |
43 |
99 |
free classic movies online |
377 |
65 |
13 |
96 |
list classic movies |
157 |
27 |
30 |
95 |
old classic movies |
646 |
110 |
61 |
91 |
vintage classic movies |
160 |
28 |
65 |
94 |
turner classic movies dvd |
160 |
28 |
40 |
98 |
turner classic movies |
27663 |
4703 |
97 |
86 |
download classic movies |
160 |
28 |
117 |
93 |
free classic movies |
2936 |
500 |
78 |
89 |
watch classic movies |
132 |
23 |
114 |
93 |
buy classic movies |
93 |
16 |
94 |
95 |
tcm classic movies |
2836 |
483 |
100 |
89 |
tcm turner classic movies |
283 |
49 |
102 |
95 |
classic movie musicals |
96 |
17 |
146 |
94 |
only classic movies |
40 |
7 |
80 |
96 |
classic movie stars |
114 |
20 |
108 |
93 |
classic movie theaters |
152 |
26 |
148 |
93 |
classic movie posters |
305 |
52 |
164 |
83 |
classical movies |
355 |
61 |
104 |
85 |
classic movie downloads |
128 |
22 |
36 |
95 |
best classic movies |
618 |
106 |
118 |
90 |
classic movie dvd |
152 |
26 |
76 |
94 |
Google suggestion keywords
This is a listing of the top keywords according to Google suggestion (or auto-fill) results. We use the outstanding tool Keyword.io to compile these results. These results are especially vital because they outline what Google suggests as you type. The reason they do this is to make typing a whole phrase less time-consuming. What they suggest is a “peek” into the habits of others, as it recommends the keyword phrases that are most searched for.
Keep in mind that this data is more raw than the results with Jaaxy, but it provides great insight and potential starting points for further keyword research.
Keywords |
Search Volume (Average) |
classic movies |
60500 |
classic movies disney |
22200 |
classic movies christmas |
22200 |
classic movies horror |
14800 |
classic movies in the 80s |
9900 |
classic movies from the 80s |
9900 |
classic movies 80s |
9900 |
classic movies of the 80s |
9900 |
classic movies dvd |
9900 |
classic 80’s movies |
9900 |
classic movies 90s |
8100 |
classic movies in the 90s |
8100 |
classic movies from the 90s |
8100 |
classic 90’s movies |
8100 |
classic movies netflix |
8100 |
classic movies on netflix |
8100 |
classic movies of the 90s |
8100 |
classic movies halloween |
6600 |
classic movies kids |
6600 |
classic movies for halloween |
6600 |
classic movies for kids |
6600 |
best classic movies |
5400 |
classic movies best |
5400 |
classic movies posters |
5400 |
classic movies comedy |
4400 |
classics films |
4400 |
classic movies for families |
4400 |
classic movies to watch |
2900 |
classic movies watch |
2900 |
classic movies romantic |
2900 |
classic movies free |
2400 |
classic movies modern |
2400 |
classic movies western |
1900 |
classic movies funny |
1900 |
YouTube keywords
This list is from YouTube, which has positioned itself as a search engine of sorts in this age of video content. It provides insight into the different-but sometimes similar- habits of users compared to a traditional Google search.
YouTube results not only uncover the content and media that your potential audience is searching for, it can give you some keyword ideas if you are planning to add a YouTube channel to your offerings. Depending on the niche idea, this can be a wonderful way to engage with your audience, and increase your marketing reach.
Remember that with a YouTube channel, you can gain subscribers and eventually monetize that traffic. It also allows you to extend the influence of your sites as a brand, and build trust.
Keywords |
Search Volume (Average) |
classic movies |
362000 |
classic movies disney |
89200 |
classic movies horror |
73000 |
classic movies from the 80s |
48700 |
classic 90’s movies |
39800 |
classic movies netflix |
39800 |
classic movies for kids |
26700 |
classic movies old |
26700 |
classic movies comedy |
21700 |
classic movies to watch |
21700 |
classic movies american |
11800 |
gold classic movies |
11800 |
classic movies hollywood |
11800 |
classic movies 2000 |
11800 |
classic movies westerns |
11800 |
classic movies of hollywood |
11800 |
classic movies music |
9500 |
classic movies bollywood |
7900 |
classic monster movies |
7900 |
classic movies funny |
7900 |
good classic movies |
7900 |
classic movies action |
7900 |
Niche Angles
This list gives you some ideas that pair well with your chosen niche. The idea here is that you start with a smaller, more segmented part of a bigger picture, then slowly build out more content that grows your site and offers variations.
Keywords |
Search Volume (Average) |
movies |
6120000 |
new movies |
673000 |
horror movies |
246000 |
comedy movies |
165000 |
action movies |
165000 |
best movies |
135000 |
online movies |
135000 |
movies to watch |
110000 |
tcm |
110000 |
movie downloader |
74000 |
family movies |
60500 |
top movies |
49500 |
turner classic movies |
40500 |
list of movies |
40500 |
classic cinemas |
27100 |
great movies |
22200 |
movie titles |
18100 |
must watch movies |
18100 |
movie club |
18100 |
turner classic movies schedule |
14800 |
top 100 movies |
14800 |
famous movies |
12100 |
cult classic movies |
8100 |
best classic movies |
5400 |
Good Domain Name Ideas
An effective domain name can be many things. For unknown websites, it is a wise practice to pick a domain name that explains the foundation of your business, most likely using your main keywords. It is still the best idea to choose .COM names, although .NET and .INFO are gaining popularity.
These domain names are provided to give some simple ideas and inspiration. Please check to see if any of these are available.
Incorporating your main keyword into your domain is also highly suggested.
(pro tip: Jaaxy includes available domain suggestions as you research keywords!)
*ClassicMoviesWorld.com *ClassicMoviesStore.com *ClassicMoviesInfo.com *ClassicMoviesCity.com *ClassicMoviesCentral.com *ClassicMoviesGuide.com *Get ClassicMovies.com *ClassicMoviesList.com
Content Ideas
Here’s a great list to spur your creative imagination! This list of headlines and general content ideas, focused to your chosen niche, will give you insight into what types of content audiences are searching for. Keyword-focused, image-rich articles that have a word count of over 1,000 and employ eyeball-grabbing headlines are sure to make your content sizzle!
- How To Buy (A) CLASSIC MOVIES On A Tight Budget
Talk about building collections, where to find the best deals, how to buy and store digital copies of classic movies, etc. The true collector will want to build a collection.
- Where Can You Find Free CLASSIC MOVIES Resources ?
A good list of websites that offer your audience some added content would be very useful here.
- Top 100 Quotes In CLASSIC MOVIES
A huge list of some of the popular movie quotes of all time would be a traffic magnet, and use these quotes to link to actor profiles and movie reviews on your site.
- 13 Myths About CLASSIC MOVIES
Dispel some of the most common misconceptions surrounding individual movies, and have some fun with it. This is great information for movie trivia buffs.
- The Lazy Man’s Guide To CLASSIC MOVIES
An interesting headline that can lead the way to snapshots of different categories of movies, allowing your audience to gain knowledge and insight in an easy format.
- CLASSIC MOVIES Expert Interview
Find and interview movie critics near you, and compile some tidbits and opinion into a great article that goes in depth.
- The Ultimate Classic Movies Guide
This might form the backbone of your site! Go through different decades, different genres, etc. and provide useful information that helps educate your audience. Add layers to content such as this to constantly go deeper into the study of these great films.
- The Real Story Behind (CLASSIC MOVIES here)
This can be a series of articles that goes “behind the scenes” and explains the truth behind a particular movie.
- 10 Thing I Like About CLASSIC MOVIES, But #3 Is My Favorite
A great, eye-catching headline that provides an opinion (yours) and lists certain characteristics of classic movies that are attractive and things that make certain movies timeless.
- 21 (Genre here) CLASSIC MOVIES Ideas
Cover a particular classic movie genre with a list of favorites.
Product Ideas/Affiliates
Many top companies in almost every niche host their affiliate programs with companies such as CJ.com, ShareASale, and Clickbank. We scour the internet to bring you some of the most relevant programs to align with. Check on terms and conditions, including payouts and commissions, because these change with time.
Here’s the links to sign up for some of these great affiliate programs:
*CJ.com *ShareASale.com *Rakuten
*Udemy (courses) *Coursera (courses)
Below, we highlight some of the best ideas for this niche. Use these as guidelines for your product promotions, but by all means use your own inspiration!
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Google best sellers for this niche – not always affiliate programs connected to this list, but a vital way to see what people are searching for and buying
- Fandango– top grossing movie ticket service also features a new streaming option that features movies not available in other services. 14 day cookie and commissions on : gift cards (3%), movie rentals (4%), and movie purchases (5%)
- SecondSpin– the largest buyer and seller of used movies. 45 day cookie and 5% commission.
- FYE– large retailer specializing in all forms of movie merchandise. 5% commissions and 45 day cookie.
- Movies Unlimited– a movie collectors heaven! Commissions of 10%-14% and a 30 day cookie.
- The Home Theater Book– a very detailed program that offers generous terms for promoting a book on building a home theater.
- Best Buy– a huge array of home theater equipment, along with great content that goes more in depth than almost any major retailer.
- Home Cinema Store– a great site devoted to home theater equipment and decor.
Things to consider
- In proper context, weave in recommendations on higher ticket home theater equipment. Not everybody searching classic movies will be in the market for these types of products, but some will!
- Craft a lot of your movie-related content with a splash of fun.
- Don’t be afraid to deep into your subject matter- there are many movie buffs out there, and they love very detailed and accurate information about the movies they love.
- Don’t rule of collector’s edition movies, autographed memorabilia, etc. These items can bring a hefty price tag, which means high commissions for you! Keep these offerings updated, as they will change frequently.
- Awards season (Oscars, Golden Globes, etc.) is a great time to really promote your site .
- Search “streaming movies affiliate programs” for more info on specific channels that offer either referral commissions and/or recurring commissions. Netflix doesn’t run an affiliate program anymore, but a lot of smaller, more niche-oriented movie sites do.
Competition/ “Stars” of the niche
Part of niche research is finding and understanding your competition. You can glean ideas from them, as well as finding potential partners. There are many places to find the key influencers in each niche, such as Google, Facebook, YouTube, and many others. While this is not intended to be a complete list, it should give you a good starting point. Take a peek at how they do things- what products they promote, what types of content do they write, how do they engage with their audience. Use these ideas as inspiration, and put your own special twist into it!
Top sites (Google)
- Journeys In Classic Film
- A Classic Movie Blog
- Classic Movie Hub
- Silver Screenings
- The Wonderful World of Cinema
Top groups and pages (Facebook)
- Turner Classic Movies– 34k members
- 1950’s-1980’s Classic television and Movies– 34k members
- Classic Film Noir– 30k members
- Classic Old Hollywood– 11k members
Top YouTube channels
- Classic Movies Channel– 263k subscribers
- PizzaFlix– 173k subscribers
- Classic Horror and Sci-Fi movies– 2.3k subscribers
Best Selling books
- Turner Classic Movies: The Essentials
- Best Movies of the 80’s
- Leonard Maltin’s Classic Movie Guide
- The Film Book
Top smartphone Apps
- TCM
- Classix
- Rewinder
- Public Domain Movies
Niche-specific Forums and social media
Knowing where your audience gathers can help you make in-roads to put your offer in front of them. Connecting on a more personal and engaging way will be a solid strategy for building trust with your potential readers. Joining relevant forums and posting helpful comments and suggestions, as well as creating and maintaining social media profiles should be thought of as an extension of your existing website, providing a compliment and additional resource for your brand.
- http://forums.tcm.com/
- https://forums.delphiforums.com/classicmov
- http://goldenageofhollywood.ning.com/forum/categories/classic-dramas/listForCategory
- http://www.criterionforum.org/forum/viewforum.php?f=6
- https://dukewayne.com/index.php?board/51-classic-western-movies-forum/
- https://www.tapatalk.com/groups/retromedia/
What’s Next?
This guide is designed to give you a lot of research information on your chosen niche, so that you can take that data and start building your site! This guide will, hopefully, save you some time, as well as show you the process of niche research. I enjoy this process, but I know a lot of people don’t. A lot of people get frustrated with this critical step, and never get going as a result.
While the info in the guide is not your only options, it does give you insight and point you in the right direction. Too much information is never a bad thing!
I invite you to create your own research on top of this guide, and hopefully this content will give you ideas on where to look.