Camping : Online Business Ideas

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Camping OVERVIEW

  • Camping is an activity that is on the rise! According to KOA (one of the most respected companies in the industry), camping is enjoyed by more than 7 million households, which demonstrates a growth of over 6 million households since 2014. you can read the 2018 version of this report HERE. What follows on the next page will highlight some of the excting trends in camping, taken from that influential report.
  • Camping is enjoying this rise in popularity thanks in large part to the millennials generation. This generation has a positive view of camping than generations before, with many (51%) expressing a desire to increase camping experiences.
  • African-Americans are the fastest growing segment of RV campers.
  • One-Quarter of all campers say it is important to share their experiences on social media.
  • There is a 64% increase in campers that say they will camp more than three tmes per calendar year.
  • Surprisingly in this digital world, there is a sharp increase in the amount of people that are interested in the emotional and physical benefits gained by time spent outdoors.
  • These are some important observations, as the age and mindset of the campers is getting younger and more enthusiastic about camping. These insights can help you decide how to market to this demographic.

Market research – Camping

(Our coverage of a particular niche market will provide you with a solid foundation of how large (or small) a niche idea is, who is the typical person engaged within a certain niche, how much money is spent on products related to the niche, and data on the current and future growth of that niche.)

  • The enthusiasm felt by the millennials generation is growing into Generation Z, with even more current teenagers expressing enthusiasm (81% in this report place high importance on spending time outdoors) and the need to incorporate camping into their adult lives (90%).
  • The RV industry creates $50 billion in economic impacts within the U.S. annually. More than 23,000 businesses are currently involved with the industry, providing almost 45,000 direct employment opportunities and nearly $3 billion in direct wages. (Recreational Vehicle Industry Association [RVIA])
  • The entire economic impact of the outdoors category is estimated by the US government at $337 billion of the entire GDP of the US!
  • Camping equipment alone accounts for $4-7 billion dollars of in-store and online sales.

Sub Niches

  • campgrounds

  • national parks

  • camping tutorials

  • other outdoor activities (hiking, kayaking, fishing, etc.)

  • backpacking

Conclusion

Camping is an enormous niche area, with a lot of room for an individual interpretation. The site content should reflect the popularity with the younger generations, but don’t forget older campers and families.

There are many options, both small and large ticket, for products that pertain to camping, with additional product options for items that are “related” to camping, or outdoors activities in general. For example, backpacks and kayaks go well within a camping site.

Top keywords

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The following list is compiled by my favorite keyword tool, Jaaxy. This list is characterized by Jaaxy’s preferred measurements, which are:

  • SEO power is a metric that determines the difficulty or ease to rank for these keywords, with 90-100 being the easiest, 80-90 being moderate, and 70-80 for broader appeal-with more competition.

If you are unfamiliar with Jaaxy, I invite you to watch this training from my favorite, Jay at Wealthy Affiliates. He explains the metrics and powerful features of this simple to use tool He even shows proof how quick it can work!

Please also keep in mind that we have enclosed a raw keyword data package along with this guide. Jaaxy filters their results with affiliate marketers specifically in mind, but the other data will help round out your research.

Keywords

Monthly_Searches

Estimated_Traffic

QSR

SEO_Power

camping supplies

4116

700

136

81

camping supplies and equipment

702

120

116

93

affordable camping supplies

32

6

37

97

camping supplies list

306

53

126

91

coleman camping supplies

89

16

54

95

all camping supplies

104

18

119

93

camping supplies catalog

112

20

30

95

tents and camping supplies

8

2

46

90

camping supplies for sale

64

11

47

99

camping supplies stores

128

22

176

85

family camping supplies

24

5

29

97

outdoor camping supplies

86

15

115

94

list camping supplies

160

28

38

95

cheap camping supplies

336

58

48

93

wholesale camping supplies

203

35

49

94

kid camping supplies

48

9

6

97

best camping supplies

104

18

54

94

discount camping supplies

189

33

71

94

kids camping supplies

56

10

13

96

camping supply checklist

144

25

44

95

camping supply list

238

41

121

92

primitive camping supply list

24

5

8

100

basic camping supply list

64

11

4

99

tent camping supply list

48

9

14

100

essential camping supply list

24

5

1

100

camping supply list pop up camper

24

5

0

95

print camping supply list

72

13

0

99

family camping supply list

40

7

31

100

camping supply lists

112

20

26

95

rv camping supply list

64

11

3

99

camping supply list printable

112

20

17

98

printable camping supply list

24

5

35

100

camping supplies lists

24

5

8

97

family camping supplies list

40

7

2

100

basic camping supplies list

96

17

25

99

camping supplies list oregon

79

14

0

99

tent camping supplies list

48

9

6

100

camping supplies list beginner

48

9

0

100

printable camping supplies list

24

5

10

100

free camping supplies lists

64

11

0

99

rv camping supplies list

157

27

4

98

beach camping supplies list

8

2

0

90

camp supply list

88

15

220

81

summer camp supplies list

40

7

17

100

camp supplies list

56

10

54

95

camping for beginners

150

26

181

85

camping checklist for beginners

64

11

13

99

camping in checklist for beginners

64

11

0

97

backcountry camping for beginners

24

5

13

100

tent camping tips for beginners

32

6

60

97

Google suggestion keywords

This is a listing of the top keywords according to Google suggestion (or auto-fill) results. We use the outstanding tool Keyword.io to compile these results. These results are especially vital because they outline what Google suggests as you type. The reason they do this is to make typing a whole phrase less time-consuming. What they suggest is a “peek” into the habits of others, as it recommends the keyword phrases that are most searched for.

Keep in mind that this data is more raw than the results with Jaaxy, but it provides great insight and potential starting points for further keyword research.

Keywords

Search Volume (Average)

camping

1220000

camping world

550000

camping near me

201000

camping sites near me

201000

camping grounds near me

165000

camping r v

110000

camping sites

74000

camping van rental

49500

camping world near me

33100

camping food

33100

camping with kids

27100

camping at yellowstone

27100

camping yellowstone

27100

camping in yellowstone

27100

camping kids

27100

camping oregon coast

22200

camping grand canyon

22200

camping joshua tree

22200

camping colorado

22200

camping in colorado

22200

camping checklist

22200

camping at the grand canyon

22200

camping in michigan

18100

camping on the beach

18100

camping in oregon

18100

camping meals

14800

camping san diego

14800

camping in zion national park

14800

camping moab

14800

camping recipes

14800

camping zion national park

14800

camping in moab

14800

camping n.c

12100

camping store near me

12100

camping world rv sales

12100

camping in maine

12100

camping meme

12100

camping list

12100

camping glacier national park

9900

camping hacks

9900

YouTube keywords

This list is from YouTube, which has positioned itself as a search engine of sorts in this age of video content. It provides insight into the different-but sometimes similar- habits of users compared to a traditional Google search.

YouTube results not only uncover the content and media that your potential audience is searching for, it can give you some keyword ideas if you are planning to add a YouTube channel to your offerings. Depending on the niche idea, this can be a wonderful way to engage with your audience, and increase your marketing reach.

Remember that with a YouTube channel, you can gain subscribers and eventually monetize that traffic. It also allows you to extend the influence of your sites as a brand, and build trust.

Keywords

Search Volume (Average)

camping

10859830

camping world

4895825

camping near me

1789202

rv camping

979165

camping outdoors

979165

r v camping

979165

camping rv

979165

camping and hiking

658711

camping hiking

658711

camping yosemite

440624

camping big sur

440624

camping food

294640

camping with kids

241231

camping for kids

241231

camping kids

241231

camping in colorado

197613

camping song

197613

camping grand canyon

197613

camping joshua tree

197613

camping in florida

197613

camping colorado

197613

camping songs

197613

camping florida

197613

camping at the grand canyon

197613

camping beach

161117

camping michigan

161117

camping oregon

161117

camping lake tahoe

161117

camping in oregon

161117

camping recipes

131742

camping texas

131742

camping zion national park

131742

camping in texas

131742

camping meals

131742

camping list

107708

camping nc

107708

camping fishing

107708

camping arizona

107708

camping hacks

88125

Niche Angles

This list gives you some ideas that pair well with your chosen niche. The idea here is that you start with a smaller, more segmented part of a bigger picture, then slowly build out more content that grows your site and offers variations.

Keywords

Search Volume (Average)

campground

673000

rv parks

368000

rv camping

110000

outdoor camping

110000

rv campgrounds

74000

campsites

74000

camping food

33100

rv resort

33100

kids camp

27100

camping checklist

22200

camping california

22200

camping store

22200

free camping

22200

beach camping

18100

coleman campers

14800

camping recipes

14800

camping list

12100

state park camping

9900

camping cabins

9900

rv campsites

8100

koa camping

6600

camping clothes

6600

family camping

6600

campervan park

4400

camping reservations

4400

camping places

3600

Good Domain Name Ideas

An effective domain name can be many things. For unknown websites, it is a wise practice to pick a domain name that explains the foundation of your business, most likely using your main keywords. It is still the best idea to choose .COM names, although .NET and .INFO are gaining popularity.

These domain names are provided to give some simple ideas and inspiration. Please check to see if any of these are available.

Incorporating your main keyword into your domain is also highly suggested.

(pro tip: Jaaxy includes available domain suggestions as you research keywords!)

*CampingAdvance.com *Pulsecamping.com *CampingTruth.com

*MaximumCamping.com *GrooveCamping.com *JourneyCamping.com

*RevolutionCamping.com *Campingharmony.com *CampingArmy.com *WarriorCamping.com *GravityCamping.com

*CampingDynamic.com *CampingNatural.com

Content Ideas

Here’s a great list to spur your creative imagination! This list of headlines and general content ideas, focused to your chosen niche, will give you insight into what types of content audiences are searching for. Keyword-focused, image-rich articles that have a word count of over 1,000 and employ eyeball-grabbing headlines are sure to make your content sizzle!

  • 15 Tips For CAMPING Success

Provide a useful list f the top tips, with links from each to a more in-depth article.

  • Take The Stress Out Of CAMPING

Provide a listing of time-savers and ways to make the camping process easier and more enjoyable. A good list of tips and hacks would go great here.

  • Don’t Just Sit There! Start CAMPING

Provide some benefits of camping, and get your audience pumped up to hit the great outdoors!

  • 3 Ways You Can Reinvent CAMPING Without Looking Like An Amateur

Add some twists and innovations to the traditional camping set-up, for a fresh look at the experience!

  • 101 Ideas For CAMPING

A big and multi-faceted list of the best tips, each linking to deeper content on your site.

  • Top 25 Quotes On CAMPING

Throw in a few quotes that will help inspire your campers, and leave them longing for the great outdoors!

  • Learn How To Start CAMPING

Typical beginner content here. Provide a article that explains some of the basics, and prepares the new camper for the great experience.

  • the Ultimate Guide to CAMPING

Cornerstone content! Provide an A-Z guide that can even be compiled into an Ebook for building a mailing list. You can cover everything from building and maintaining a campsite, rules and etiquette, safety tips, etc. The more thorough and detailed you are, the better.

  • CAMPING Adventures

This content idea could be one of the most popular features on your site! Feature stories, either from you or submitted by your audience, that tell stories of various camping trips. This can be an on-going series that your audience will be able to learn from and participate in.

  • 11 Methods Of CAMPING Domination

Another great headline that would lead to content focused on providing some great tips to get the most out of the camping experience.

 

Product Ideas/Affiliates

Many top companies in almost every niche host their affiliate programs with companies such as CJ.com, ShareASale, and Clickbank. We scour the internet to bring you some of the most relevant programs to align with. Check on terms and conditions, including payouts and commissions, because these change with time.

Here’s the links to sign up for some of these great affiliate programs:

*CJ.com *ShareASale.com *Rakuten

*Ebay *Amazon *WalMart

*ClickBank *JVZoo.com *Etsy

*Udemy (courses) *Coursera (courses)

Below, we highlight some of the best ideas for this niche. Use these as guidelines for your product promotions, but by all means use your own inspiration!

 

 

  • Camping World– the largest and most popular camping shopping site! Offers 6% commission.
  • BackCountry– very popular site that offers 4%-12% commission based on volume.
  • Cabela’s– one of the most poplar outdoors sites! Offers 3% commission.
  • CampSaver– up to 10% commission- many popular brands and categories.
  • CampingMaxx– 10% commission on a wide range of products.

 

Things to consider

  • This is information on a broader camping niche area. You may find it easier to scale it down a bit to a smaller niche area, such as tents or campground reviews. Whatever the case may be, there should be a lot of products to promote.
  • Since there are an increasing amount of people just starting out in the camping activity, content tailored to the beginning camper would be very popular here. In addition, most new campers are searching for products, so reviews and in-depth content built around choosing the right products to fit their needs should convert well.
  • Campers are an active bunch eager to share their experiences. A forum would work great here, as well as user-submitted content of all types. Encourage participation from your audience every step of the way, and increase your engagement with other campers from around the world!
  • Camping and the great outdoors is a lifestyle for many people, not just an occasional activity. Dive deep with your content to truly connect with this crowd.
  • Trends show that camping is only going to continue to grow for the foreseeable future, so now is the time to step in a establish yourself as an authority in this niche. Start smaller, then grow and include many more categories as you move forward.

 

Competition/ “Stars” of the niche

Part of niche research is finding and understanding your competition. You can glean ideas from them, as well as finding potential partners. There are many places to find the key influencers in each niche, such as Google, Facebook, YouTube, and many others. While this is not intended to be a complete list, it should give you a good starting point. Take a peek at how they do things- what products they promote, what types of content do they write, how do they engage with their audience. Use these ideas as inspiration, and put your own special twist into it!

Top sites (Google)

Top groups and pages (Facebook)

Top YouTube channels

Best Selling books

  • Camping for Dummies
  • The Pocket Guide to Camping
  • The RV handbook
  • Bush Craft 101

Top smartphone Apps

  • Knot Behind
  • Camping List
  • MyNature Animal Tracks
  • Camera Bag
  • MyCast Weather Radar

Niche-specific Forums and social media

Knowing where your audience gathers can help you make in-roads to put your offer in front of them. Connecting on a more personal and engaging way will be a solid strategy for building trust with your potential readers. Joining relevant forums and posting helpful comments and suggestions, as well as creating and maintaining social media profiles should be thought of as an extension of your existing website, providing a compliment and additional resource for your brand.

 

What’s Next?

This guide is designed to give you a lot of research information on your chosen niche, so that you can take that data and start building your site! This guide will, hopefully, save you some time, as well as show you the process of niche research. I enjoy this process, but I know a lot of people don’t. A lot of people get frustrated with this critical step, and never get going as a result.

While the info in the guide is not your only options, it does give you insight and point you in the right direction. Too much information is never a bad thing!

I invite you to create your own research on top of this guide, and hopefully this content will give you ideas on where to look.

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