Cake Decorating : Online Business Ideas

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Cake Decorating OVERVIEW

Cake Decorating is both a hobby and a career for many people. There are many levels of skill in this endeavor, but a lot of people rely on the internet to deliver fresh ideas and images of great cakes!

Special occasions of all types are usually accompanied by a decorated cake. The cake could be just a simple border and an inscription, or could be way more elaborate.

Their are tons of instructional lessons, accessories and tools, and techniques associated with this niche. Lots of money is spent in this niche area, and should present you with ample opportunity to earn as you build your audience.

A good cake decorator is hard to find! Present straight-forward information that helps your audience find the answers to their questions, and you are well on your way to niche domination!

The niche idea grows pretty well on its’ own, but may be combined with other baking and/or food related niche ideas. It can even be woven into a site that focuses on the celebrations part, such as a birthday site or anniversaries.

Market research – Cake Decorating

(Our coverage of a particular niche market will provide you with a solid foundation of how large (or small) a niche idea is, who is the typical person engaged within a certain niche, how much money is spent on products related to the niche, and data on the current and future growth of that niche.)

The global cake market is projected to witness growth of 3.3%, during the period 2018-2023, and is expected to value at USD 75 billion, by 2023. Manufacturers are including healthy ingredients in their cake products in order to gain competitive advantage. The sale of large cakes have been on a downhill slide, as customers are favoring smaller cakes.

The increasing popularity of customizable cakes is the driver for the global cake market. With the rise of in-store bakeries and innovative product offerings from the small, regional, and international suppliers, the cake market is making its presence felt, globally. The recent trends of designer cakes and continuous innovations in cakes are likely to boost the market.

  • There are many people that build small businesses out of cake decorating.

  • Decorative “kits” are very popular, usually featuring licensed characters and movie themes.

  • A decorated cake is a staple is many celebrations, and play an important part in setting the tone it.

Sub Niches

  • Cake Baking

  • Celebrations (birthdays, weddings, etc.)

  • Party supplies

  • Licensed cake kits

  • Small baking businesses

  • Cake decorating career training

Conclusion

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As you can see, the world of cake decorating encompasses the baking industry. Decorating is the “icing on the cake” so to speak for a bigger idea below it.

It wold be wise to take a fun tone to your content, and showcase images of outstanding cake decorating accomplishments (there are some amazing examples out there!)

Also, don’t forget tutorials on how to bake cakes as well.

Top keywords

The following list is compiled by my favorite keyword tool, Jaaxy. This list is characterized by Jaaxy’s preferred measurements, which are:

  • SEO power is a metric that determines the difficulty or ease to rank for these keywords, with 90-100 being the easiest, 80-90 being moderate, and 70-80 for broader appeal-with more competition.

If you are unfamiliar with Jaaxy, I invite you to watch this training from my favorite, Jay at Wealthy Affiliates. He explains the metrics and powerful features of this simple to use tool He even shows proof how quick it can work!

Please also keep in mind that we have enclosed a raw keyword data package along with this guide. Jaaxy filters their results with affiliate marketers specifically in mind, but the other data will help round out your research.

Keywords

Monthly_Searches

Estimated_Traffic

QSR

SEO_Power

cake decorating

4579

779

155

73

cake decorating schools

107

19

100

94

fun cake decorating

32

6

106

95

learn cake decorating

72

13

107

94

the wilton way of cake decorating

56

10

57

93

wilton way of cake decorating

56

10

58

96

cake decorating lessons

96

17

90

95

online cake decorating

48

9

124

95

betty crocker cake decorating kit

56

10

79

96

christmas cake decorating

338

58

149

91

betty crocker cake decorating

56

10

99

98

cake decorating supplies wilton

8

2

32

90

cake decorating techniques

302

52

236

78

wilton cake decorating school

112

20

65

97

wilton cake decorating classes

334

57

100

95

cake decorating comb

24

5

82

96

cake decorating ideas halloween

89

16

37

99

cakes cake decorating

8

2

114

85

cake decorations wedding

64

11

129

94

cake decorating sets

144

25

125

93

cake decorating courses

318

55

104

91

cake decorating set

86

15

166

86

cup cakes decorations

8

2

65

86

cake decorations

6925

1178

149

80

cup cake decoration

104

18

153

85

baby shower cake decoration

64

11

50

99

cup cake decorations

24

5

111

95

wedding cake decorations

941

160

126

90

baby shower cake decorations

313

54

100

95

Google suggestion keywords

This is a listing of the top keywords according to Google suggestion (or auto-fill) results. We use the outstanding tool Keyword.io to compile these results. These results are especially vital because they outline what Google suggests as you type. The reason they do this is to make typing a whole phrase less time-consuming. What they suggest is a “peek” into the habits of others, as it recommends the keyword phrases that are most searched for.

Keep in mind that this data is more raw than the results with Jaaxy, but it provides great insight and potential starting points for further keyword research.

Keywords

Search Volume (Average)

cake decorating

90500

cake decorating classes

12100

cake decorating ideas

8100

cake decorating with chocolate

3600

cake decorating easy

3600

cake decorating how to

3600

cake decorating jobs

3600

cake decorating how to videos

2900

cake decorating near me

2900

cake decorating videos

2900

cake decorating store

2900

cake decorating classes michaels

2400

cake decorating career

2400

cake decorating with strawberries

2400

cake decorating easter

1900

cake decorating for easter

1900

cake decorating with fruit

1600

cake decorating at michaels

1300

cake decorating ideas easy

1300

cake decorating michaels

1300

cake decorating classes at hobby lobby

1300

cake decorating frosting

1000

cake decorating with frosting

1000

YouTube keywords

This list is from YouTube, which has positioned itself as a search engine of sorts in this age of video content. It provides insight into the different-but sometimes similar- habits of users compared to a traditional Google search.

YouTube results not only uncover the content and media that your potential audience is searching for, it can give you some keyword ideas if you are planning to add a YouTube channel to your offerings. Depending on the niche idea, this can be a wonderful way to engage with your audience, and increase your marketing reach.

Remember that with a YouTube channel, you can gain subscribers and eventually monetize that traffic. It also allows you to extend the influence of your sites as a brand, and build trust.

Keywords

Search Volume (Average)

cake decorating

805586

cake decorating classes

107708

cake decorating ideas

72102

cake decorating job

32045

cake decorating how to

32045

cake decorating easy

32045

cake decorating videos

25814

cake decorating easter

16913

cake decorating for easter

16913

cake decorating fruit

14242

cake decorating simple

14242

cake decorating ideas easy

11572

cake decorating easy ideas

11572

cake decorating with frosting

8902

cake decorating frosting

8902

cake decorating martha stewart

7833

cake decorating on you tube

7833

cake decorating with candy

5252

cake decorating games

5252

cake decorating amazing

4273

cake decorating designs

4273

cake decorating ideas simple

4273

cake decorating techniques

4273

cake decorating youtube videos

4273

cake decorating basics

4273

cake decorating tutorial

3472

cake decorating fails

3472

cake decorating diy

3472

d i y cake decorating

3472

cake decorating home

2848

cake decorating at home

2848

cake decorating shop

2314

2 tier cake decorating

1869

cake decorating ruffles

1869

cake decorating recipe

1513

cake decorating online

1513

cake decorating ideas for kids

1246

Niche Angles

This list gives you some ideas that pair well with your chosen niche. The idea here is that you start with a smaller, more segmented part of a bigger picture, then slowly build out more content that grows your site and offers variations.

Keywords

Search Volume (Average)

cake

550000

cupcakes

450000

chocolate cake

135000

wedding cake

74000

cake recipes

74000

graduation cakes

49500

how to make cake

49500

vanilla cake recipe

40500

sponge cake

33100

fondant cake

33100

princess cake

33100

cake shop

27100

cake bakery

27100

birthday cake pic

27100

birthday cake for girls

22200

barbie cake

18100

cake maker

18100

baptism cakes

18100

cake design

18100

21st birthday cakes

18100

cake supplies

14800

birthday cake for men

14800

easy cake recipes

14800

cake pics

14800

cupcake cake

14800

cake frosting

14800

easter cake

14800

grooms cake

14800

elmo cake

14800

homemade cake

12100

birthday cake ideas

12100

cake decorating classes

12100

cake icing

12100

cake ideas

12100

50th birthday cake

12100

cake recipes from scratch

12100

types of cakes

9900

simple wedding cakes

9900

Content Ideas

Here’s a great list to spur your creative imagination! This list of headlines and general content ideas, focused to your chosen niche, will give you insight into what types of content audiences are searching for. Keyword-focused, image-rich articles that have a word count of over 1,000 and employ eyeball-grabbing headlines are sure to make your content sizzle!

  • Cake and love- they are the same (cash in on the passion that cake decorators must feel to be truly successful)
  • The lazy way to decorate cakes (hacks and hints to save time and money are always great content ideas)
  • Interesting facts I bet you never knew about cake decorating (ideas such as this make for great casual reading)
  • Starting a cake decorating business- what you need (a comprehensive guide from equipment to promotion techniques)
  • The ultimate cake decorating guide (cornerstone content that serves as coverage for all the basics pertaining to cake decorating-makes a great Ebook as well!)
  • Cake decorating for beginners (aimed content that focuses on the newbie, covering all the basics and terms, equipment, etc.)
  • Gallery of amazing cakes! (a great way to build traffic- get users to submit wonderful cake designs, and add your own as well! Give your users a glimpse into what is possible- you can even scour the internet for great, exotic designs)
  • The wedding cake ultimate guide (wedding cakes are the industry standard for pro cake decorators, and this could be a handy reference for those wanting to learn more about this skill)
  • How to make simple wedding cakes look amazing (hacks and hints to embellish cakes to make them look great)
  • Secrets of the professional cake decorators (people love content that shows a behind the scenes look at whatever skill they are trying to learn)
  • Can you pass this cake decorating test? (a fun way to test skill and knowledge)
  • Cake decorating as a career (outline the pros and cons- as well as the basics-of building a career as a cake decorator)
  • Some people excel at cake decorating and some don’t- which one are you? (content that proposes a challenge or questions the user are generally well received)
  • Why most people will never be great at cake decorating (content such as this gives the user things NOT to do)
  • The untold secret to mastering cake decorating in three days (stuff that offers “secrets” are always winners, especially when you combine it with a fast solution to a problem or skill)
  • Got stuck? Some inspiration for your cake designs (great ideas for the next big cake project)
  • 101 cake decorating ideas (simple lists such as this a great way to attract attention to your article, and present some solid facts in a short format)
  • Answered: your most burning questions about cake decorating (a FAQ-style article that attempts to offer answers to common questions and/or problems)
  • Sexy cake decorating (use articles such as these to add a little “spice” to your site’s personality!)
  • How to win friends and influence people with cake! (same as above- add a little attitude to your website)
  • Boost your cake decorating with these top tips (a simple list guide to add skillls)

Good Domain Name Ideas

An effective domain name can be many things. For unknown websites, it is a wise practice to pick a domain name that explains the foundation of your business, most likely using your main keywords. It is still the best idea to choose .COM names, although .NET and .INFO are gaining popularity.

These domain names are provided to give some simple ideas and inspiration. Please check to see if any of these are available.

Incorporating your main keyword into your domain is also highly suggested.

(pro tip: Jaaxy includes available domain suggestions as you research keywords!)

*Cake-Decorate.com *Absolutecake.net *Acakeofmyown.net *Cakedecorateonline.com *Cakedecorateshop.com *Gocakedecorating.com *Cakedecoratingdesign.com *Bestcakedecorating.com *Cakeartdesign.com

*Cakeartinfo.com *Supercakeart.com *Cakeartzone.com *Cakeartexpress.com

*Cakeartcafe.com *Quickcakeart.com

Product Ideas/Affiliates

Many top companies in almost every niche host their affiliate programs with companies such as CJ.com, ShareASale, and Clickbank. We scour the internet to bring you some of the most relevant programs to align with. Check on terms and conditions, including payouts and commissions, because these change with time.

Here’s the links to sign up for some of these great affiliate programs:

*CJ.com *ShareASale.com *Rakuten

*Ebay *Amazon *WalMart

*ClickBank *JVZoo.com *Etsy

*Udemy (courses) *Coursera (courses)

Below, we highlight some of the best ideas for this niche. Use these as guidelines for your product promotions, but by all means use your own inspiration!

 

 

Things to consider

  • There are some high ticket products available in this niche, which would obviously bring higher commissions. People generally do a lot of research on expensive items, so be thorough and write a good review for products such as this.
  • Keep a “learning and teaching” vibe to your website, as a lot of searches are done with training in mind.
  • Products in this niche range from a couple of dollars to hundreds, which is why sites such as Amazon- which will give you a commission on most items in a visitors cart- can really add up!
  • It would be great- if you have experience with cake decorating yourself- to weave your own experiences into your content.
  • Video tutorials create a personal touch, and are easier to learn from. Consider some embedded YouTube content, or create your own, which would be even better!

 

Competition/ “Stars” of the niche

Part of niche research is finding and understanding your competition. You can glean ideas from them, as well as finding potential partners. There are many places to find the key influencers in each niche, such as Google, Facebook, YouTube, and many others. While this is not intended to be a complete list, it should give you a good starting point. Take a peek at how they do things- what products they promote, what types of content do they write, how do they engage with their audience. Use these ideas as inspiration, and put your own special twist into it!

Top sites (Google)

Top groups and pages (Facebook)

Top YouTube channels

Best Selling books

  • The Homemaker’s Pictorial Encyclopedia of Modern Cake Decorating

  • Compendium of Cake Decorating Techniques : 300 Tips, Techniques and Trade Secrets

  • Best-Ever Cake Decorating

  • First Time Cake Decorating : The Absolute Beginner’s Guide

 

Top smartphone Apps

Niche-specific Forums and social media

Knowing where your audience gathers can help you make in-roads to put your offer in front of them. Connecting on a more personal and engaging way will be a solid strategy for building trust with your potential readers. Joining relevant forums and posting helpful comments and suggestions, as well as creating and maintaining social media profiles should be thought of as an extension of your existing website, providing a compliment and additional resource for your brand.

 

What’s Next?

This guide is designed to give you a lot of research information on your chosen niche, so that you can take that data and start building your site! This guide will, hopefully, save you some time, as well as show you the process of niche research. I enjoy this process, but I know a lot of people don’t. A lot of people get frustrated with this critical step, and never get going as a result.

While the info in the guide is not your only options, it does give you insight and point you in the right direction. Too much information is never a bad thing!

I invite you to create your own research on top of this guide, and hopefully this content will give you ideas on where to look.

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